Ayo Come Look At This

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About

Ayo Come Look At This refers to a line from a National Geographic spoof documentary about how black people laugh. It is often paired with a frame that shows a group of men looking at a phone and then laughing. The clip has been used as a reaction meme template.

Origin

On February 28th, 2014, YouTube^[1] user Dormtainment uploaded a spoof documentary of National Geographic documenting how people, especially black people, laugh. The video received more than 2 million views in 8 years (shown below, skip to 2:18).

On March 7th, 2014, YouTube^[2] user Muhammad Ibrahim uploaded a clip from the video that received more than 1.5 million views in 8 years (shown below).

Spread

Starting in the 2020s, the clip became popularized as a reaction. For example, on May 10, 2020, YouTube^[3] user Neel Sankhe uploaded a meme compilation that uses the clip. The video received more than 665,000 views in two years (shown below, left). On October 15th, 2020, YouTube^[4] user Ya Begitulah uploaded a clip reacting to a TikTok video that received more than 442,000 views in two years (shown below, right).

On July 22nd, 2021, YouTube^[5] user Hydraulic Beanbag uploaded a 3D animation using the clip as a reference. The video received more than 313,000 views in six months (shown below).

On June 18th, 2021, TikTok^[6] user @mpla.52 uploaded a clip that received more than 35,000 views in seven months (shown below, left). On August 4th, 2021, TikTok^[7] user @techno_dagger_editz uploaded a clip as a reaction to cringe videos that received more than 674,000 views in five months (shown below, left).