Companies Posting Their Own Names
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About
Companies Posting Their Own Names refers to a social media trend that involves social media pages, such as those belonging to bands and companies, publishing posts containing nothing but their own names. Started by Australian musician Max Quinn, the trend was picked up by the Australian musicians and was later copied by various brands and organizations.
Precursor
On April 28th, 2011, British MP Ed Balls mistakenly made a tweet containing only his own name, with the tweet receiving over 101,000 retweets and 79,500 likes in eight years.[1]
Before October 2019, a number of companies and users made posts containing nothing except their own names or names of their products, referencing the gaffe, with a tweet by Xbox Twitter account made on May 3rd, 2019, being one notable example.[2][3][4]
Origin
On October 18th, 2019, Australian musician and radio personality Max Quinn made a Facebook post containing only his name (shown below, left).[5] On the following day, Quinn tweeted a screenshot showing a 85 percent post engagement statistic of the post and humorously advised his subscribers to post his name in order to increase engagement of their social media posts (shown below, right).[6]
Spread
On October 19th, 2019, several Australian musicians and bands copied the post format by writing posts containing nothing except their own names on Twitter and Facebook, with the earliest known post made by Australian musician Joyride (examples shown below).[7][8][9] Several bands reported that these posts had unusually high user engagement.[10]
On October 21st, 2019, Junkee reported on the trend gaining attention among the Australian musicians.[11]
In the following days, the trend was picked up by companies and other groups and organizations not related to music industry, including posts by Netflix,[12] The Hamilton Station Hotel[13] and the Austaralian Federal Police.[14]
On October 22nd, Redditor OfficialDampSquid posted an inquiry about the trend in /r/OutOfTheLoop subreddit.[15]
Various Examples
Search Interest
External References
[1] Twitter β @edballs' Tweet
[2] Twitter β @Xbox' Tweet
[3] Twitter β @PlayApex' Tweet
[4] Twitter β @PlayWarframe's Tweet
[5] Facebook β Max Quinn's Post
[6] Twitter β @Maxquinn's Tweet
[7] Facebook β Joyride's Post
[8] Facebook β Ball Park Music's Post
[9] Facebook β sweater curse's Post
[10] Twitter β @ballparkmusic's Tweet
[11] Junkee β Hereβs Why Australian Bands Are Posting Their Own Names On Facebook
[12] Facebook β NetflixANZ's Post
[13] Facebook β TheHamiltonStationHotel's Post
[14] Facebook β AusFedPolice's Post
[15] Reddit β What's going on with big companies on Facebook posting statuses of just their company names?
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Top Comments
Kupoman β βͺβ«
Oct 23, 2019 at 10:17AM EDT
12th Monkehs
Oct 23, 2019 at 10:42AM EDT