ElyOtto's "SugarCrash!"

About

"SugarCrash!" is a hyperpop song by musician ElyOtto that gained viral popularity on TikTok in February 2021. The song is associated with two meme formats on the app, with the more popular format, a parody of fancams, featuring a CapCut video effect that highlights the climax of the video.

Origin

On August 26th, 2020, TikTok user ElyOtto uploaded "Sugarcrash!," a hyperpop song inspired by 100 gecs, to his Soundcloud^[1] (shown below).

On August 27th, ElyOtto uploaded a TikTok^[2] video promoting the song that received over 760,000 views and 204,000 likes in seven months (shown below).

On August 28th, 2020, ElyOtto uploaded the song to YouTube.^[3] The song then received over 8 million views on the original upload, over 19 million views on a reupload,^[4] 1.5 million streams on Spotify and 42 million streams on Spotify in eight months, largely due to the song's popularity on the music streaming app.^[5]

Spread

On November 4th, 2020, TikTok^[6] user eda_lysyy_poletel made the earliest found viral TikTok that used the song in combination with a CapCut video effect to highlight a minor detail in an episode of the Haikyu!! anime series (shown below, left). The video received over 731,000 views and 167,000 likes in four months. The song did not spawn a defined trend until January 6th, 2021, when TikTok^[7] user buninew used the effect to highlight a blemish on TikToker's ultimatevirgin's face, choosing the song to accompany the video (shown below, center). On the following day, ultimatevirgin^[8] duetted the post, with the duet gaining over 146,000 views and 19,200 likes (shown below, right).

On January 8th, 2021, TikTok^[9] user penisaid posted another similar fan edit of ultimatevirgin's clip, with the video gaining over 1.7 million views and 111,400 likes in two months (shown below, left). In mid-January 2021, the "SugarCrash!" / CapCut trend gained a notable presence on TikTok with users posting multiple viral versions of the meme in the following weeks (examples shown below, center and right).

On February 17th, TikToker^[10] kaylavoid posted a video in which she lip-synced the song, with the video gaining over 92.4 million views and 10.1 million likes in three weeks (shown below, left). On February 23rd, TikToker^[11] thenickluciano posted a video in which he watched kaylavoid's video and lip-synced the song, gaining over 158 million views and 33.5 million likes in two weeks (shown below, center). The video spawned a trend where participants watched another person's popular "SugarCrash!" video before proceeding to lip-sync it (example shown below, right).

As of March 9th, 2021, more than 3.3 million TikToks using "SugarCrash!" had been created.^[12]

Various Examples

Search Interest

External References