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"SugarCrash!" is a hyperpop song by musician ElyOtto that gained viral popularity on TikTok in February 2021. The song is associated with two meme formats on the app, with the more popular format, a parody of fancams, featuring a CapCut video effect that highlights the climax of the video.
On August 26th, 2020, TikTok user ElyOtto uploaded "Sugarcrash!," a hyperpop song inspired by 100 gecs, to his Soundcloud (shown below).
On August 27th, ElyOtto uploaded a TikTok video promoting the song that received over 760,000 views and 204,000 likes in seven months (shown below).
On August 28th, 2020, ElyOtto uploaded the song to YouTube. The song then received over 8 million views on the original upload, over 19 million views on a reupload, 1.5 million streams on Spotify and 42 million streams on Spotify in eight months, largely due to the song's popularity on the music streaming app.
On November 4th, 2020, TikTok user eda_lysyy_poletel made the earliest found viral TikTok that used the song in combination with a CapCut video effect to highlight a minor detail in an episode of the Haikyu!! anime series (shown below, left). The video received over 731,000 views and 167,000 likes in four months. The song did not spawn a defined trend until January 6th, 2021, when TikTok user buninew used the effect to highlight a blemish on TikToker's ultimatevirgin's face, choosing the song to accompany the video (shown below, center). On the following day, ultimatevirgin duetted the post, with the duet gaining over 146,000 views and 19,200 likes (shown below, right).
https://www.tiktok.com/embed/v2/6891213337372265730 https://www.tiktok.com/embed/v2/6914801502846569734 https://www.tiktok.com/embed/v2/6915180611380530437
On January 8th, 2021, TikTok user penisaid posted another similar fan edit of ultimatevirgin's clip, with the video gaining over 1.7 million views and 111,400 likes in two months (shown below, left). In mid-January 2021, the "SugarCrash!" / CapCut trend gained a notable presence on TikTok with users posting multiple viral versions of the meme in the following weeks (examples shown below, center and right).
https://www.tiktok.com/embed/v2/6915428350152477957 https://www.tiktok.com/embed/v2/6917398526666231046 https://www.tiktok.com/embed/v2/6927109157434723589
On February 17th, TikToker kaylavoid posted a video in which she lip-synced the song, with the video gaining over 92.4 million views and 10.1 million likes in three weeks (shown below, left). On February 23rd, TikToker thenickluciano posted a video in which he watched kaylavoid's video and lip-synced the song, gaining over 158 million views and 33.5 million likes in two weeks (shown below, center). The video spawned a trend where participants watched another person's popular "SugarCrash!" video before proceeding to lip-sync it (example shown below, right).
https://www.tiktok.com/embed/v2/6930344135052299525 https://www.tiktok.com/embed/v2/6932635718615338246 https://www.tiktok.com/embed/v2/6936013905961487622
As of March 9th, 2021, more than 3.3 million TikToks using "SugarCrash!" had been created.
https://www.tiktok.com/embed/v2/6928377094514691334 https://www.tiktok.com/embed/v2/6929470665837792517 https://www.tiktok.com/embed/v2/6935583026394975493 https://www.tiktok.com/embed/v2/6937034500073327878
 Soundcloud – SugarCrash!
 YouTube – ElyOtto – SugarCrash!
 YouTube – ElyOtto – SugarCrash!
 Spotify – SugarCrash!
 TikTok – @eda_lysyy_poletel
 TikTok – @ultimatevirgin
 TikTok – @kaylavoid
 TikTok – @thenickluciano
 TikTok – Sugarcrash! by ElyOtto
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