About

Liking The Color Pink Again refers to the cliché that "liking the color pink again" means that you are healing as a woman or that you are being "loved properly." The catchphrase gained traction on TikTok in early 2025, with women posting about how liking the color pink after avoiding it when they were younger meant that they were introspecting and "healing" their inner child. A prevalent variation of this trend involves women discussing their partners, saying, "When he healed me so hard I started liking the color pink again." By April 2025, men began posting fitness videos about becoming strong and attractive enough to "make her like the color pink again." The trend sparked discourse and backlash among internet users who saw the trend as an indication of internalized misogyny and forced feminine stereotypes in an increasingly conservative social climate.

Origin

One of the earliest known viral videos about how "liking the color pink again" is a sign that a girl is "loved properly" is a January 22nd, 2025, TikTok^[1] posted by @secertaverie.273.

The video showed the user showing their various pink-coloured belongings, including a Stanley cup, bedsheets and a loofah. The text overlay on the video read, "A girl starts to like pink again when she is being loved properly." The post gathered over 2.6 million plays and 500,000 likes in three months.

While other TikTokers made similar posts about liking pink again being tied to being loved, TikToker^[2] @_aliciahoffert_ was one of the first to post about how liking the color pink is an indication that you are "healing."

The TikToker's February 25th, 2025, post gathered over 6 million plays and 500,000 likes in three months. The post read, "They say when a women starts liking pink again, shes healing. The 'I hate pink' phase was never about the color," and featured a montage of the user's various pink belongings.

Spread

On March 13th, 2025, TikToker^[3] @marissa.v.m posted a video showing herself looking in her mirror while surrounded by pink items and a text overlay that read, "Me because he healed me so hard I love pink again." The post gathered over 800,000 views and 130,000 likes in two months.

On March 9th, 2025, TikToker^[4] @thegoldenseries posted a video about how she "read somewhere" that "liking the color pink again means you're healing." The video gathered over 1 million views and 190,000 likes in two months.

On April 1st, Instagram^[5] user @_bradledford_ posted a montage of himself working out and horse riding. The text on the video read, "POV: You're 6 months out from helping her like the color pink again." The post gathered over 8 million plays and 300,000 likes in a month.

On April 27th, 2025, Twitter / X^[7] user @anamorphisis posted several TikTok screenshots, including one showing a comment that read, "healed so well I started liking the color pink again." The post was captioned, "save my sisters 💔," and gathered over 60,000 likes in five days.

On May 1st, 2025, X^[6] user @raynefq reposted a still from the aforementioned TikTok alongside the caption, "might be one of the easiest times in history to be a feminist writer. just being handed layup after layup by instagram reels." The post gathered over 17,000 likes in a day.

Various Examples

Search Interest

External References