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Part of a series on "It's Called Fashion Look It Up". [View Related Entries]


Overview

Citayam Fashion Week refers to an unofficial fashion show held at Sudirman, Jakarta, Indonesia once each week. At the show, young people show off their fashion style.

Background

On July 5th, 2022, TikTok[1] user @KutipanX uploaded a video about interviewing couples on dates around Sudirman, Jakarta. One of the couples is a boy named Bonge and his girlfriend named Kurma. In the interview, Bonge claims that he started dating Kurma after he saw her on the street looking stylish. The video received more than 74 million views in two weeks (shown below).

https://www.tiktok.com/embed/v2/7105710987529030938

After KutipanX's video became popular, according to IDN Times[2], many young people visited Sudirman, known as SCBD (Sudirman Central Business District) to show off their clothes, often walking on a specific crosswalk. The SCBD abbreviation has been parodied to read "Sudirman, Citayam, Bojonggede, and Depok" (examples shown below).

CAN Indonesia
LOCK Joy J 5 qur WAKI tob COFFEE FRESH ARE

Online Reactions

On July 11th, 2022, Twitter[3] user @TokyoFashion retweeted @sofiaflorina's tweet appreciating people who show off their styles at Sudirman. The tweet received more than 22,900 likes and 6,000 retweets in two weeks (shown below).

Tokyo Fashion @TokyoFashion Cool thread about thousands of young Indonesian people dressing up and making the streets of central Jakarta come to life as a fashion catwalk, not unlike Harajuku here in Japan. Hope some Indonesian street snap sites/accounts are documenting & supporting the scene! Sofia Rina @sofiaflorina - Jul 9 At least, there are hundreds or even thousands of young people who throng the Central Jakarta area, starting from the Sudirman area, Gatot Subroto, and its surroundings to roll out "show" with their respective fashion tastes. Show this thread KINNER AAH 2:24 AM - Jul 11, 2022. Twitter Web App 6,025 Retweets 711 Quote Tweets 22.9K Likes

Some politicians visited the location. For example on July 18th, 2022, the governor of Jakarta, Anies Baswedan uploaded photos from his official Instagram[4] visiting SCBD and doing the catwalk with EU Ambassador H.E, Vincent Piket, and European Investment Bank Vice President Kris Peeters. The post received more than 43,000 likes in three days (shown below, left). On the next day, the governor of West Java, Ridwan Kamil uploaded a video to his official Instagram[5] showing himself visiting the same location and doing the catwalk with several people. The post received more than 627,000 likes in two days (shown below, right).

ANI

Several Indonesian influencers also visited the location. For example on July 15th, 2022, Ria Ricis via her official YouTube[6] channel uploaded video of herself visiting SCBD to meet Bonge. The video received more than 1.5 million views in one week (shown below, left). On July 19th, 2022, Baim Paula via his YouTube[7] official channel uploaded video of himself doing a runway walk with Bonge. The video received more than 3.2 million views in three days (shown below, right).

On July 21st, 2022, Indonesian webcomic "KOSTUM (komik strip untuk umum)" uploaded the meme Oh? You Approaching Me? about Bonge vs. Jeje at the Citayam Fashion Week via their Facebook [8] page. The post received more than 2,500 reactions and 326 shares in two days (shown below).

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Fashionable people walking in the street at Citayam Fashion Week

Citayam Fashion Week

Part of a series on "It's Called Fashion Look It Up". [View Related Entries]

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Overview

Citayam Fashion Week refers to an unofficial fashion show held at Sudirman, Jakarta, Indonesia once each week. At the show, young people show off their fashion style.

Background

On July 5th, 2022, TikTok[1] user @KutipanX uploaded a video about interviewing couples on dates around Sudirman, Jakarta. One of the couples is a boy named Bonge and his girlfriend named Kurma. In the interview, Bonge claims that he started dating Kurma after he saw her on the street looking stylish. The video received more than 74 million views in two weeks (shown below).


https://www.tiktok.com/embed/v2/7105710987529030938


After KutipanX's video became popular, according to IDN Times[2], many young people visited Sudirman, known as SCBD (Sudirman Central Business District) to show off their clothes, often walking on a specific crosswalk. The SCBD abbreviation has been parodied to read "Sudirman, Citayam, Bojonggede, and Depok" (examples shown below).


CAN Indonesia LOCK Joy J 5 qur WAKI tob COFFEE FRESH ARE

Online Reactions

On July 11th, 2022, Twitter[3] user @TokyoFashion retweeted @sofiaflorina's tweet appreciating people who show off their styles at Sudirman. The tweet received more than 22,900 likes and 6,000 retweets in two weeks (shown below).


Tokyo Fashion @TokyoFashion Cool thread about thousands of young Indonesian people dressing up and making the streets of central Jakarta come to life as a fashion catwalk, not unlike Harajuku here in Japan. Hope some Indonesian street snap sites/accounts are documenting & supporting the scene! Sofia Rina @sofiaflorina - Jul 9 At least, there are hundreds or even thousands of young people who throng the Central Jakarta area, starting from the Sudirman area, Gatot Subroto, and its surroundings to roll out "show" with their respective fashion tastes. Show this thread KINNER AAH 2:24 AM - Jul 11, 2022. Twitter Web App 6,025 Retweets 711 Quote Tweets 22.9K Likes

Some politicians visited the location. For example on July 18th, 2022, the governor of Jakarta, Anies Baswedan uploaded photos from his official Instagram[4] visiting SCBD and doing the catwalk with EU Ambassador H.E, Vincent Piket, and European Investment Bank Vice President Kris Peeters. The post received more than 43,000 likes in three days (shown below, left). On the next day, the governor of West Java, Ridwan Kamil uploaded a video to his official Instagram[5] showing himself visiting the same location and doing the catwalk with several people. The post received more than 627,000 likes in two days (shown below, right).


ANI

Several Indonesian influencers also visited the location. For example on July 15th, 2022, Ria Ricis via her official YouTube[6] channel uploaded video of herself visiting SCBD to meet Bonge. The video received more than 1.5 million views in one week (shown below, left). On July 19th, 2022, Baim Paula via his YouTube[7] official channel uploaded video of himself doing a runway walk with Bonge. The video received more than 3.2 million views in three days (shown below, right).



On July 21st, 2022, Indonesian webcomic "KOSTUM (komik strip untuk umum)" uploaded the meme Oh? You Approaching Me? about Bonge vs. Jeje at the Citayam Fashion Week via their Facebook [8] page. The post received more than 2,500 reactions and 326 shares in two days (shown below).



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