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IHOb is an acronym for "International House of Burgers," which was announced as the new name for the chain restaurant International House of Pancakes (IHOP) in early June 2018.
On June 4th, 2018, the @IHOb Twitter feed posted a short video in which the "P" in the IHOP logo slowly flips to become a lowercase "b," followed by the date June 11th, 2018 (shown below). Within 72 hours, the tweet gained over 25,400 likes and 10,400 retweets.
For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb pic.twitter.com/evSxKV3QmT— IHOb (@IHOb) June 4, 2018
The following day, the @IHOb feed posted a poll asking "IHOb? What could it b?" (shown below).
IHOb? What could it b? #IHOb— IHOb (@IHOb) June 5, 2018
Also on June 5th, Twitter user @lexie_swanson tweeted that the "b" stood for "burgers," claiming that she was an employee of an IHOP restaurant (shown below).
On June 6th, Twitter published a Moments page titled "IHOP says its changing its name to 'IHOb'," collecting various reactions to the tweet. Meanwhile, UpRoxx published an article about online reactions to the announcement titled "IHOP Is Changing Its Name To ‘IHOb’ And The Internet Is Trying To Figure Out What It Means." Also on June 6th, the Desus & Mero YouTube channel uploaded a video discussing the new titled "IHOP to IHOb?" (shown below).
June 11th Announcement
On June 11th, 2018, the @IHOb Twitter feed posted a new video revealing that the "b" stood for "burgers" (shown below). Within four hours, the tweet gained over 14,000 likes and 7,200 retweets.
Dear Internet, we abbreciate your batience. Now let’s see who guessed right. B-hold!!!!! #IHOb pic.twitter.com/Fh3SkZ7s3Y— IHOb (@IHOb) June 11, 2018
That day, Twitter published a Moments page titled "The restaurant formerly known as IHOP announces what the new 'b' stands for," which collected various reactions to the announcement. That same day, the IHOb feed posted a tweet revealing that the restaurant would continue to sell pancakes (shown below).
IHOP Name Change
On July 9th, 2018, IHOP posted a tweet announcing that they "faked" their name change in order to promote their new burger menu (shown below).
We’re giving away 60¢ short stacks on July 17 from 7a-7p for IHOP’s 60th birthday. That’s right, IHOP! We’d never turn our back on pancakes (except for that time we faked it to promote our new burgers) pic.twitter.com/KsbkMJhKuf— IHOP (@IHOP) July 9, 2018
That day, Twitter user @SlimJosa replied to a tweet about the announcement with a joke referencing the Feeling Cute, Might Delete Later meme (shown below). Within 48 hours, the tweet gained over 340,000 likes and 98,500 retweets.
On May 27th, 2019, the official @IHOP account tweeted the message "What could the P be? Find out June 3. #IHOP" followed by a short clip showing the "b" in the logo slowly turning back into a "p" (shown below). Within 48 hours, the tweet gained over 5,400 likes and 840 retweets.
What could the P be? Find out June 3. #IHOP pic.twitter.com/fARA5GmQj1— IHOP (@IHOP) May 27, 2019
In response, various users replied with jokes about the logo change referencing various memes, including Ah Shit, Here We Go Again and How Many Times Do We Have to Teach You This Lesson Old Man? (shown below).
May 27, 2019
 Twitter Moments- IHOP says its changing its name to IHOb
 UpRoxx – IHOP Is Changing Its Name To IHOb
 Reddit – IHOP to IHOB logo change
 Twitter Moments – The restaurant formerly known as IHOP announces what the new b stands for
Who wants a muffin
Jun 07, 2018 at 05:03PM EDT
Jun 08, 2018 at 10:26PM EDT
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