Updated May 29, 2019 at 03:24PM EDT by Don.

Added Jun 07, 2018 at 04:14PM EDT by Don.

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IHOb is an acronym for "International House of Burgers," which was announced as the new name for the chain restaurant International House of Pancakes (IHOP) in early June 2018.


On June 4th, 2018, the @IHOb Twitter feed posted a short video in which the "P" in the IHOP logo slowly flips to become a lowercase "b," followed by the date June 11th, 2018 (shown below). Within 72 hours, the tweet gained over 25,400 likes and 10,400 retweets.


The following day, the @IHOb feed posted a poll asking "IHOb? What could it b?" (shown below).

Online Reaction

Also on June 5th, Twitter user @lexie_swanson tweeted that the "b" stood for "burgers," claiming that she was an employee of an IHOP restaurant (shown below).

lexie swanson @lexie_swanson Spoiler alert quys: its burgers. I work at IHOP Come tip me. IHob@IHOb For 60 pancakin' years, we've been IHOP. Now, we're flippin' our name to IHOb. Find out what it could b on 6.11.18. #IHOb 0:06

On June 6th, Twitter[1] published a Moments page titled "IHOP says its changing its name to 'IHOb'," collecting various reactions to the tweet. Meanwhile, UpRoxx[2] published an article about online reactions to the announcement titled "IHOP Is Changing Its Name To ‘IHOb’ And The Internet Is Trying To Figure Out What It Means." Also on June 6th, the Desus & Mero YouTube channel uploaded a video discussing the new titled "IHOP to IHOb?" (shown below).

June 11th Announcement

On June 11th, 2018, the @IHOb Twitter feed posted a new video revealing that the "b" stood for "burgers" (shown below). Within four hours, the tweet gained over 14,000 likes and 7,200 retweets.

That day, Twitter published a Moments[4] page titled "The restaurant formerly known as IHOP announces what the new 'b' stands for," which collected various reactions to the announcement. That same day, the IHOb feed posted a tweet revealing that the restaurant would continue to sell pancakes (shown below).

inyTerror@jocorismith 4h Sooooooooooo are there still pancakes?6 Hob IHOb IHOb Replying to @jocorismith yes! the pancakes aren't going anywhere

IHOP Name Change

On July 9th, 2018, IHOP posted a tweet announcing that they "faked" their name change in order to promote their new burger menu (shown below).

That day, Twitter user @SlimJosa[5] replied to a tweet about the announcement with a joke referencing the Feeling Cute, Might Delete Later meme (shown below). Within 48 hours, the tweet gained over 340,000 likes and 98,500 retweets.

de la Josa @SlimJosa "feeling cute, might delete later idk" Joel Franco @OfficialJoellF IOIE IHOP says the name change was just a publicity stunt for its new burger menu: the company has since changed back to its original name (@AP) TAURA N


On May 27th, 2019, the official @IHOP account tweeted the message "What could the P be? Find out June 3. #IHOP" followed by a short clip showing the "b" in the logo slowly turning back into a "p" (shown below). Within 48 hours, the tweet gained over 5,400 likes and 840 retweets.

In response, various users replied with jokes about the logo change referencing various memes, including Ah Shit, Here We Go Again and How Many Times Do We Have to Teach You This Lesson Old Man? (shown below).

Search Interest

External References

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Top Comments

Who wants a muffin
Who wants a muffin

I thought it just meant breakfast, since pancakes are normally associated with breakfast, and they're also normally associated with breakfast. (at least I thought they were)


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