Event

On September 28th, 2016, the U.K. supermarket Sainsbury's launched their new range of diary-free cheese gary based upon coconut oil. Although a sane person wouldn't give this a second thought, one Facebook-user thought it was appropriate to post a long rant about how vegan cheese isn't real cheese and should therefore have another name. The Facebook-user suggested in the post that vegans should name it Gary instead. This post was spread rapidly throughout the vegan community, and many expressed their love for the proposed name. Shortly after, the Facebook-group "It's not Vegan Cheese, it's Gary" was created and the story was posted on Metro News which spread on the subreddit /r/vegan.