Background Context

The indie horror game Devotion from Red Candle Games triggered one of the biggest review bomb events in Steam history, due to an obscure talisman prop in the game assets containing the meme of "Xi Jinping Winnie the Pooh", which led to the short-lived game's removal from Steam storefront back in Feb. 23rd, 2019, less than 5 days after launching on the platform.

The game has since gained a high level of scarcity value among Red Candle fans and certain groups of video game players. It had a small local physical release campaign inside Taiwan only earlier in 2020, which were sought after by many enthusiasts from overseas.

The GOG incident

To people's delight and surprise, on Dec. 16th, 2020, Devotion was announced to be released two days later on Dec. 18th with CD Projekt RED's digital storefront GOG ("Good Old Games"), which was a platform that used to be only focused on finding, porting, and publishing old games, and releasing CDPR's own games. Since 2015 or so, there were also more and more 3rd party modern games getting their releases there.

But only a couple of hours later after the announcement on Dec. 16th, the page was taken down, with the GOG social network handler on the Chinese platform Weibo to utter the following sentence:

Roughly translated to: "Rest assured, GOG.COM promises that it will not do anything that may hurt the people's feelings."

Note: "hurting the people's feelings" itself is a widespread meme about Chinese netizens, see: https://en.wikipedia.org/wiki/Hurting_the_feelings_of_the_Chinese_people

The weibo post was very quickly removed, probably from GOG higher-ups realizing that memeing themselves would be a stupid thing to do, but then, the formal update that came a couple of hours later did the even better memeing, which is the title of this meme. A euphemism of "we want to earn Chinese money so bad, please don't sack us."

Update: Red Candle Games' official response on Dec. 17th, 2020 Taipei time:
https://twitter.com/redcandlegames/status/1339489008641056769/photo/1

Spread

After the formal announcement of pulling Devotion from GOG went up, GOG and CDPR was then being heavily criticized on multiple social platforms, with a lot of game developers and public figures on Twitter saying this:

Which implies the notion of ridiculous excuses that everyone else can immediately understand that it's entirely bullshit. (Update: Only in the parody account of Kaz Hirai's part, it is used as a truthful representation and absolute mockery.)

Other links:
https://www.eurogamer.net/articles/2020-12-16-cd-projekt-under-fire-for-dramatic-u-turn-on-devotion-gog-release
https://www.ign.com/articles/delisted-horror-game-devotion-to-be-re-released-on-pc-via-gog?sf134365827=1
https://www.thegamer.com/gog-devotion-brigaded-walks-back/
https://twinfinite.net/2020/12/gog-com-devotion-backtrack-release/