G4TV Canceled By Comcast For Poor Ratings After Telling Gamers 'If You Don't Like It, Don't Watch It'

October 17th, 2022 - 5:48 PM EDT by Brandon Wink

11 comments | Contact Newsroom

G4 Shutdown and a 4chan comment.

The video game-centric cable channel G4TV, which many believed was canceled just before gaming hit the mainstream audience, was brought back in late 2021 as a way to get back in on the booming industry. Unfortunately, some quick controversies compounded by layoffs and more powerful competition online spelled doom for the channel, which was announced dead by Comcast yesterday.

Many were shocked and dismayed at this news, which had been leaked to Twitter before the official statement was even sent internally, meaning many found out they were suddenly without a job via social media notifications as word rapidly spread online.


With poor viewership being one of the main things pointed to in the internal letter, social media was quick to point fingers at two people in particular for the drop in viewership, Adam Sessler and Frosk.

During the initial rebirth of the channel, many took umbrage with Sessler's past tweets, saying that they were politically divisive and not good for someone who is supposed to be revered as a neutral opinion within the gaming space, leading to people blaming him for a drop in "conservative viewers."

At the same time, a notorious rant on male gaming by Frosk during a show segment, and then later Frosk's tweets shortly after a round of layoffs hit the channel, were pointed to as reasons the channel had a dwindling public relations image for months leading up to its death.


While some were picking up the pieces of their previous job and trying to figure out what to do with the future, a significant portion of people was seemingly glad to see the channel fall, with a lot of gloating and memes being made in celebration of its demise.

However, there's still no word on what will happen to some of the creative properties that did enjoy a viewership, as many fans were wanting to see them survive as a YouTube show or some other type of content.



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A Concerned Rifleman
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A Concerned Rifleman

To the core audience: "Well, if you don't like our subpar show that no longer appeals to you instead of a colossal homogenous puddle, then just don't watch it!"
Core audience: doesn't watch it
Absolute cretins: "Oh noooooo, how could this have happened? What did we do wrong?"

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UnKewln00b
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UnKewln00b

So here's the deal: I don't believe that G4 ever needed "Sexy Women" up front and center for their content. That being said, after being confronted by people mad about the absence of Sexy Women, it's probably not the best idea to tell them to go on a rant and tell everyone to stop watching when you're already a niche as fuck channel that was literally one "Don't like it, don't watch." rant away from everyone getting unemployed.

So yeah, you sure showed them, Frosk!

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