G4TV Canceled By Comcast For Poor Ratings After Telling Gamers 'If You Don't Like It, Don't Watch It'

The video game-centric cable channel G4TV, which many believed was canceled just before gaming hit the mainstream audience, was brought back in late 2021 as a way to get back in on the booming industry. Unfortunately, some quick controversies compounded by layoffs and more powerful competition online spelled doom for the channel, which was announced dead by Comcast yesterday.

Many were shocked and dismayed at this news, which had been leaked to Twitter before the official statement was even sent internally, meaning many found out they were suddenly without a job via social media notifications as word rapidly spread online.

G4TV shuts down just a year after its relaunch https://t.co/k85dUIibCL pic.twitter.com/YuLshOXv1B

— Wario64 (@Wario64) October 16, 2022

G4TV employee finding out through unofficial tweet that they lost their job. #DramaAlert pic.twitter.com/7uyP7XD7E9

— KEEM 🍿 (@KEEMSTAR) October 17, 2022

G4TV streamed to nearly 70,000 viewers on Twitch just two days ago. https://t.co/CFo1YvGxD1

— Juwan the Writer/Troublemaker (@juwanthewriter) October 16, 2022

With poor viewership being one of the main things pointed to in the internal letter, social media was quick to point fingers at two people in particular for the drop in viewership, Adam Sessler and Frosk.

During the initial rebirth of the channel, many took umbrage with Sessler's past tweets, saying that they were politically divisive and not good for someone who is supposed to be revered as a neutral opinion within the gaming space, leading to people blaming him for a drop in "conservative viewers."

At the same time, a notorious rant on male gaming by Frosk during a show segment, and then later Frosk's tweets shortly after a round of layoffs hit the channel, were pointed to as reasons the channel had a dwindling public relations image for months leading up to its death.

To see this type of hate speech and toxicity from a figure in the gaming space is absolutely sickening, regardless of your political beliefs.

I can't in good faith watch or support a show hosted by openly bigoted, hateful people. Shame on you, Adam Sessler and G4TV pic.twitter.com/OfuWRcXXpx

— The Act Man (@TheActMan_YT) January 16, 2022

Let's play some games, yo pic.twitter.com/hB0eWMYHBO

— Frosk (@Froskurinn) September 15, 2022

"If you don't like it then don't watch."

Well. We listened. 🤷‍♀️ Goodbye G4TV. pic.twitter.com/yNyHfsei1B

— CAMELOT331 (Discount Chris Pratt) (@CAMELOT331) October 16, 2022

While some were picking up the pieces of their previous job and trying to figure out what to do with the future, a significant portion of people was seemingly glad to see the channel fall, with a lot of gloating and memes being made in celebration of its demise.

However, there's still no word on what will happen to some of the creative properties that did enjoy a viewership, as many fans were wanting to see them survive as a YouTube show or some other type of content.

>G4TV is dead…again pic.twitter.com/8VObkTBr5F

— 🎮VidyaGuy🎮 (@GuyVidya) October 17, 2022

Tribute to #G4 pic.twitter.com/mSZA3aKXMP

— 1/4 Black Garrett (@QTRBlackGarrett) October 17, 2022

please dont let hey donna & name ur price die bc of g4tv. i will cry i love them both so much especially hey donna

— stuffles 🎰 (@SleepyStufful) October 17, 2022

it’s sad knowing it’s the end of name your price, hey donna! & karl’s show. austin & will are amazing hosts who created high-quality entertainment & karl didn’t get the chance to show us his ideas. seeing their talents ripped from them is so upsetting 😢 pic.twitter.com/su81Ff1pNk

— alex! ✨💙💚✨ (@TacoAmigo777) October 17, 2022