Perennial all-star rapper Snoop Dogg has found himself in another surprising avenue in his life, developing a competitor to Cocomelon.

This week, the rapper has seemingly set his sights on children's entertainment with a new venture called Doggyland Kids, and it features a CGI representation of him singing nursery rhymes and original positive-message songs to a group of CGI dog-children, all anthropomorphized.

Recently, Doggyland went viral on TikTok and other social media with a live-action mascot character dancing with children to the song "Affirmations." On Tuesday, it then reached the parent side of Twitter, with many praising the song for its positive messaging.

Snoop Dogg is making affirmation music and nursery rhymes for kids now. how can you not love him 🥺 pic.twitter.com/coKuUWBbt3

— The Notorious J.O.V. (@whotfisjovana) November 1, 2022

i'm 100% using this in my classroom ty @SnoopDogg https://t.co/zbWqSIqhWn

— ଘ(੭ˊᵕˋ)੭𖤐 odd | they/them (@meowthstooth) November 1, 2022

Just found out about snoop doggs kids content he creates called doggyland kids??? BRB we're binging it today

— Σκορπιός (@_cmmxx) November 2, 2022

This has become one of my favorite parts of my morning meeting! The @doggyland_kids positive affirmation song! #YouBElongatLP #TrueNorthBrunswick #whyLP #WhatstheNoisewiththeBridgeBoys pic.twitter.com/nN0yQaBirB

— Sean Brown (@MrSeanBrown_) October 17, 2022

Outside of just the "Affirmations" song, many were praising the Doggyland project for the animations used, the spin Snoop put on classic nursery rhymes and the original videos trying to get kids more excited and engaged in dancing and learning.

This led to some comparing Snoop's children-oriented songs to other examples of modern music, with his decidedly coming out on top in the eyes of many.

#Repost snoopdogg</a> <br>・・・<br>SnooperFriends bacc at it <a href="https://twitter.com/doggyland_kids?ref_src=twsrc%5Etfw">doggyland_kids @officialdrbombay @hiphopharrytv pic.twitter.com/Qbikt9ifGD

— LendAEarHotline (@lendaearhotline) October 30, 2022

It’s time to do the Humpty Dance‼️ Check out my NEW VIDEO with a hip hop twist [LINK BELOW] https://t.co/pcp90ZAU9A#doggylandkids #youtubekids#nurseryrhymes pic.twitter.com/JBpabhQlWA

— Doggyland Kids (@doggyland_kids) October 25, 2022

You guys are listening to the new Taylor Swift. I'm listening to the new Snoop Dogg: https://t.co/ik63a61yuT

— Has the FBI arrested Eric Adams yet? (@Newyorkist) November 2, 2022