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I know little of Battleborn, but I already like their character designs better than Overwatch's.

They seem very creative and, uh, Tim Burton-esque.

Not that I do not like Overwatch characters, though, but I am more used to Blizzard's characters designs because of WoW, so Battleborn feels like it brings something new on that regard, an aspect much needed in shooters, where anything that does not look generic helps greatly (Splatoon contributed a lot on that aspect, as well).