MatPat played Heartbound and didn't link the game on Twitch, and I'm not sure how Twitch works, but if the game isn't linked, it does not show up on the list where users can search Twitch by game, which essentially just gives the game more coverage and awareness. Heartbound may not be free, but it's still Indie, which means the developer used his own money or a crowdfund to make it.

Now that's just being an outright cunt on his part. Bless Toby for actually and finally calling him out on that one.