To be honest, when I first heard of Baba Is You I didn't expect it to get as popular as it's gotten. The title says nothing about the game, the developer isn't marketing it at all, and the game's central gimmick is as weird and thus as potentially alienating as any. I think the reason this game has gotten so popular is that, while many indie game gimmicks make for irritating gameplay, this gimmick makes for incredibly engaging gameplay.

This would be neat actually.