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à brand ginal is protected). gistered by people who hope to for a profit. task but is becoming increasingly significant as business becomes more global. substantial fines for consumers who purchase forged products. Trying to eliminate these illegal activities is an expensive and time consuming Preventative actions not only include government crack down on forgers but also ter th the Coca 9.7 Product Packaging and Labelling A product's packaging is important in its overall marketing. This is because consumers often link the quality and design of a product's packaging with the quality of the product itself. What factors should firms consider when deciding how to package their products? the Weight and shape: These can affect the cost of distributing a product. For example, bulky packaging may mean high distribution costs. see US gard ten storage. Protection: Products must not be damaged in transit or in Design: The design of the packaging should be eye catching and help the consumer to distinguish it from others. Convenience: The packaging must be easy to handle by the consumer and use distributors. ady gh - Information: It is likely that the package will contain information required by the consumer and/or by law. Environmental factors: Manufacturers are facing increasing pressure to cut down on the amount and type of packaging placed around products. ar ot Adapted from Doole and Lowe, International Marketing Strategy, Analysis, development and implementation, Fourth Edition, Thomson, 2004

College is a downer, I feel like I just learn how to screw people over. So yeah I'll waste years of ...


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