Square Enix - Square Enix's Pride Mascot

I don't… Is there a point to this? Will they actually use him for anything or is it just going to be a new icon instead of the generic rainbow most every other company has?

Surely SE has a game or two with a gay character in it, right? Would seem less forced and give a bit of attention to the games they're from.

At the very least, I wonder if they're okay with gay furry porn of their new mascot…

o hai token