Propaganda. They have to keep the image that they are winning or that their troops are absolute badasses at all time for troops morale. It's extremely common in every warring countries, but it's rarely that obvious.

this feels like one of those moment in shadow of mordor/war where an orc cheats death every.single.time

but this time its not so much cheating death as it is Ukranian propaganda commiting an oppsie several times.