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Matt Binder @MattBinder Elon Musk endorsed a literal white supremacist conspiracy theory one of the most powerful people in the world. he has government contracts, major investors ... where's the ADL? why hasn't StopAntisemitism, Accuracy in Media said a word? is it because Elon isn't a college student?

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Uploaded by Adam Nov 21, 2023 at 11:29AM EST

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Origin Entry: Elon Musk "Great Replacement Theory" Tweets / Antisemitism Controversy

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Case 4:23-cv-01175-P Document 1 Filed 11/20/23 Page 3 of 15 PageID 3 in 2023 has appeared adjacent to content scoring above the Global Alliance for Responsible Media's brand safety floor. 7. Undeterred by the truth, Media Matters has opted for new tactics in its campaign to drive advertisers from X. Media Matters has manipulated the algorithms governing the user experience on X to bypass safeguards and create images of X's largest advertisers' paid posts adjacent to racist, incendiary content, leaving the false impression that these pairings are anything but what they actually are: manufactured, inorganic, and extraordinarily rare. 8. Media Matters executed this plot in multiple steps, as X's internal investigations have revealed. First, Media Matters accessed accounts that had been active for at least 30 days, bypassing X's ad filter for new users. Media Matters then exclusively followed a small subset of users consisting entirely of accounts in one of two categories: those known to produce extreme, fringe content, and accounts owned by X's big-name advertisers. The end result was a feed precision-designed by Media Matters for a single purpose: to produce side-by-side ad/content placements that it could screenshot in an effort to alienate advertisers. 9. But this activity still was not enough to create the pairings of advertisements and content that Media Matters aimed to produce. 10. Media Matters therefore resorted to endlessly scrolling and refreshing its unrepresentative, hand-selected feed, generating between 13 and 15 times more advertisements per hour than viewed by the average X user repeating this inauthentic activity until it finally received pages containing the result it wanted: controversial content next to X's largest advertisers' paid posts. 11. Media Matters omitted mentioning any of this in a report published on November 16, 2023 that displayed instances Media Matters "found" on X of advertisers' paid posts featured 3
Times Co., Samsung, Sports Illustrated, The Wall Street Journal, USA Today, Office Depot, Nokia, Dish, Bayer, Tyson Foods, Honeywell, Discovery, FanDuel, Thermo Fisher, National Women's Soccer League, the Pittsburgh Steelers, the Atlanta Falcons, Manchester City, DraftKings, FanDuel, T-Mobile, and The Athletic.¹ 5. This November alone Media Matters released over twenty articles (and counting) disparaging both X Corp. and Elon Musk-a blatant smear campaign. For the last several years, Media Matters has falsely portrayed Twitter, now X, as a risky, unsafe platform for advertisers. Contrary to these efforts, 99% of X's measured ad placement 6. 1 See, e.g., Eric Hananoki, X is placing ads for Amazon, NBA Mexico, NBCUniversal, and others next to content with white nationalist hashtags, MEDIA MATTERS FOR AMERICA, (Nov. 17, 2023, 12:16 https://www.mediamatters.org/twitter/x-placing-ads-amazon-nba-mexico- PM), nbcuniversal-and-others-next-content-white-nationalist.
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Uploaded Nov 21, 2023 at 11:29AM EST

Origin Entry

Elon Musk "Great Replacement Theory" Tweets / Antisemitism Controversy

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Twitter

Tags

matt binder, elon musk, white supremacy

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