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Case 4:23-cv-01175-P Document 1 Filed 11/20/23 Page 3 of 15 PageID 3 in 2023 has appeared adjacent to content scoring above the Global Alliance for Responsible Media's brand safety floor. 7. Undeterred by the truth, Media Matters has opted for new tactics in its campaign to drive advertisers from X. Media Matters has manipulated the algorithms governing the user experience on X to bypass safeguards and create images of X's largest advertisers' paid posts adjacent to racist, incendiary content, leaving the false impression that these pairings are anything but what they actually are: manufactured, inorganic, and extraordinarily rare. 8. Media Matters executed this plot in multiple steps, as X's internal investigations have revealed. First, Media Matters accessed accounts that had been active for at least 30 days, bypassing X's ad filter for new users. Media Matters then exclusively followed a small subset of users consisting entirely of accounts in one of two categories: those known to produce extreme, fringe content, and accounts owned by X's big-name advertisers. The end result was a feed precision-designed by Media Matters for a single purpose: to produce side-by-side ad/content placements that it could screenshot in an effort to alienate advertisers. 9. But this activity still was not enough to create the pairings of advertisements and content that Media Matters aimed to produce. 10. Media Matters therefore resorted to endlessly scrolling and refreshing its unrepresentative, hand-selected feed, generating between 13 and 15 times more advertisements per hour than viewed by the average X user repeating this inauthentic activity until it finally received pages containing the result it wanted: controversial content next to X's largest advertisers' paid posts. 11. Media Matters omitted mentioning any of this in a report published on November 16, 2023 that displayed instances Media Matters "found" on X of advertisers' paid posts featured 3

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Uploaded by KZN02 Nov 21, 2023 at 10:19PM EST

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Origin Entry: Elon Musk "Great Replacement Theory" Tweets / Antisemitism Controversy

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Todd in the Shadows @Shadow Todd. 2h It seems like the richest man in America endorsing Hitler should be getting more coverage than just being a social media mini-drama 17 1222 ♡ 1.3K Todd in the Shadows @ShadowTodd 口企 "Why aren't the news networks covering THIS, what a double standard" is reliably cheap engagement bait that I try to avoid, but I really do think "Elon Musk says Jews are anti-white" should get some headlines 9:37 AM - Nov 16, 2023
Matt Binder @MattBinder Elon Musk endorsed a literal white supremacist conspiracy theory one of the most powerful people in the world. he has government contracts, major investors ... where's the ADL? why hasn't StopAntisemitism, Accuracy in Media said a word? is it because Elon isn't a college student?
The Artist Formerly known as Eric @breakingbaht Okay. Jewish communties have been pushing the exact kind of dialectical hatred against whites that they claim to want people to stop using against them. I'm deeply disinterested in giving the tiniest now about western Jewish populations coming to the disturbing realization that those hordes of minorities that support flooding their country don't exactly like them too much. You want truth said to your face, there it is. 3:49 PM . Nov 15, 2023 247 Quote Tweets 649 X 2.7K Tweet your reply! Elon Musk X @elonmusk. 18h You have said the actual truth 1.9K 6.2K 17K 28K 1.4K Reply : 口企
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Uploaded Nov 21, 2023 at 10:19PM EST

Origin Entry

Elon Musk "Great Replacement Theory" Tweets / Antisemitism Controversy

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@justinhendrix

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media matters, elon musk

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