I've done this study in my English Class before and I'm very surprised on how someone has brought this up in mentioning the linguistics of women. Now, I just would like to clarify on why women tend to behave this way…

"Women have lower status than men in our society. But this is not necessarily why they prefer not to make outright demands. The explanation for a woman's indirectness could just as well be her seeking connection. If you get your way as a result of having demanded it, the payoff is satisfying in terms of status: You're one-up because others are doing as you told them. But if you get your way because others happened to want the same thing, or because they offered freely, the payoff is in rapport. You're neither one-up or one-down but happily connected to others whose wants are the same as yours. Furthermore, if indirectness is understood by both parties, then there is nothing covert about it: That a request is being made clear. Calling an indirect communication covert reflects the view of someone for whom the direct style seems "natural" and "logical"-a view more common among men."

I can't tell if "Why is so damn popular?" was written that way intentionally like that or accidentally.
I mean, this image IS about communication. "Why is so damn popular" isn't even English.