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Know Your Meme is the property of Literally Media ©2024 Literally Media. All Rights Reserved.
adventures and come up against resident baddie, Zalazar. An easily adapted preschool format- just reshoot the live-action sequences and dub the animation into the appropriate lan- guage Pei Le Doh is only one of several new forays into Asia for Hasbro. Hasbro Studios was also the first US company to secure a deal under the terms of Malaysia's new tax incentive pro- gram by agreeing to produce the second season of Trans- formers: Rescue Bots with Kuala Lumpur-based Vision Ani mation and Australia's Moody Street Kids. It is also doing a version of its established live-action series Family Game Night with Toonmax. There is real focus on Asian expansion," observes SVP of international distribution and development Finn Arne- sen. "Just as we have expanded into Russia, Turkey and Eastern Europe, as well. Digital frontiers Arnesen is thinking digitally as much as he is geographically of late, and he asserts that owners need to consider launch- ing their brands in digital forms when they lend themselves to the medium. As My Little Pony: Friends is Magic reaches the 65 mark, the series is se spawn spin-off Eques Girls, in which the po take on human f series called Equestria Girls is set to air this spring, sending the Perhaps as an early indicator, Hasbro announced a deal pony heroes on a mission to a new world where they take on last year that would see 10 established series made avail- human form. able on the Netflix Just for Kids platform, including JEM Transformers: Generation 1, G.I. Joe: Real American Heroes. Setting up shop Beast Wars: Transformers and Transformers: Rescue Bots. Hasbro's third production pillar comes in the form of Littlest Arnesen won't tip his hand and reveal what new deals Pet Shop. The challenge with this brand, notes Arnesen, was might be in the works, but will say that Hasbro is exploring "how do we take a huge collection of pets and make them possibilities with major players in the space. into a TV show?" Finding the right answer took time. "It all becomes about the platforms you have access to,The central character of the new show is Blythe (her- and the rights you hold, and who you work with," he notes. self a classic collectible fashion doll from the '60s), who has And it's happening faster than I would have predicted. I was moved into an apartment in the city with her father. On the giving it another couple of years to break through, but now I bottom floor of the building is the Littlest Pet Shop. where all think that timeline has been accelerated in certain markets." the pets go during the day when their owners are away. By some twist of fate, however, it turns out Blythe can talk to the animals and vice versa. Transformers, roll out As for Hasbro's established stable of series, which drive the "It is intrinsically the story of this tween girl Blythe, who programming on its US joint-venture network The Hub, is starting a new school, making friends and trying to avoid the 13 episodes of Transformers Prime Beast Hunters due to the mean girls, and whose father happens to run the largest launch this year represent the final chapter of the Trans ever pet shop over the road." notes Arnesen. Jormers Prime story. It has grown to encompass 65 half-hour Besides Blythe, the characters will include Zoe the episodes that continue to roll out around the world. Look for doggy diva, Russell the hedgehog and iconic panda Penny a 75-minute Transformers Prime Beast Hunters movie to hit Ling from the collectible toy series. The show will launch DVD shelves in 04 in some markets in April, but the main global rollout is But that's not the end for Transformers. Arnesen says a planned for Q4. "new iteration of the animated TV series" is slated for delivery Traditionally, girls have tended to watch animation until in late 2014, which looks like it might be shaping up to be the roughly age seven or eight, when they switch to entry-level year of the Autobots, given that audiences are already expect- live action and then move on to more sophisticated fare. But ing the fourth live-action blockbuster in July. Arnesen believes this has as much to do with a lack of girl focused programming choices as it does with patterns of developmental behavior. Pony express With series three hitting this year, My Little Pony: Friendship is "What we're trying to do here." he says. "is make a show Magic will also reach the critical 65 x halfhour mark. Arne- that is intelligent and a slightly more sophisticated adven- sen calls My Little Pony a "top-priority" brand, so expect the ture-comedy. We're trying to make something a little more series to continue to explore new themes and storylines unti clever and fashion-involved so we can explore that world Twilight Sparkle retires to her paddock. A new companion and do more with it online." 34 kidscreen February/March 2013

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Timstuff

I honestly don't believe that this is going to cause anywhere near as much drama as people think it will. I for one am in a way looking forward to it, simply because I love drawing and looking at humanized Pony art and now the idea is getting official recognition from Hasbro. Not to mention that there will be a new format where we can potentially enjoy more adventures with the Mane 6.

Could the show be an awful piece of crap? Maybe, but it's just a spinoff and FiM isn't going anywhere. I'm pretty sure that with all the drama currently in progress, that a spinoff of MLP featuring human versions of the characters is the least dramatic thing to happen in a while. It's not like Friendship is Magic is going to be directly influenced by an alternate-universe spinoff.

If it weren't for alicorn drama, I think that the move to do an MLP spinoff series would have gotten everyone excited, but now no-one trusts Hasbro, and there are people trying to create new drama where there doesn't need to be any.

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Uploaded Feb 12, 2013 at 07:49PM EST

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