Doug Bowser - Nintendo has contracted to...

Okay when someone takes advantage of their name like that you just have to like the guy.

Funny faced guy, weird name… Reggie had to kick life in the balls for giving him lemons, grab it by the neck and say on its face: "My name is Reggie. I'm about kickin' ass, I'm about takin' names", and working hard enough to become the new standard in body-readiness.

Meanwhile, Mr. Bowser just bode his time until his fateful meeting with Nintendo, and probably always had an effigy of Mario and Luigi tied down just in case because why the fuck not.