New Coke

0 Views • Created May 22, 2019 By CBS Evening News • Updated March 23, 2023

Created By CBS Evening News • Updated March 23, 2023

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1985: Coca-Cola launches new Coke

Origin Entry: New Coke
Description

On April 23, 1985 Coca-Cola launched a new soft drink to replace its original formula. The new Coke was supposed to help the company stave off a surge by Pepsi. But the new product turned out to be a major flop. In this report, former CBS News correspondent James McManus profiled the new beverage for the "CBS Evening News."

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