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New Coke - 1985: Coca-Cola launches new Coke

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Uploaded May 22, 2019 at 01:28PM EDT

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New Coke

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Uploaded by CBS Evening News via YouTube

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On April 23, 1985 Coca-Cola launched a new soft drink to replace its original formula. The new Coke was supposed to help the company stave off a surge by Pepsi. But the new product turned out to be a major flop. In this report, former CBS News correspondent James McManus profiled the new beverage for the "CBS Evening News."

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