here's a video of Damian Kulash from OK Go tickling the 700 attendees at the #howtocreateviral panel at #sxsw (shot by TEDTalks film director, Jason Wishnow) – sat march 13 2010 at 11:58 am – also on the panel Jonathan Wells from Flux.net and Margaret Stewart from YouTube a few other people have been making their own "homage to the (original) surprised kitty" videos and tweeting them with either the #surprisesxsw tag or the #surprisedsxsw (as in the past tense of "surprise") tag