The "Zendaya Theory" is a surreal meme trend built around a photo of Zendaya wearing an oversized Armani hat at a 2014 Teen Vogue event. After a viral TikTok by @thesnakesbloxx set the image to eerie music, the internet spiraled into a parody Creepypasta mystery, spawning edits that imply Zendaya disappeared or that the hat has supernatural powers.