Good stuff here!
I am a graduate student writing on memes, myself. I’m looking into how memes and their templates can be used as tools to teach writing techniques and academic templates to incoming college students. I’ll try to contribute to this thread with anything I come across, and I’ll certianly be sure to check out some of the things listed here. Here are some of the sources I’ve been using, although this might not apply to everyone due to my topic.
George, Diana. “From Analysis to Design: Visual Communication in the Teaching of Writing” College Composition and COmmunication 54.1 (2002)
Graff, Gerald and Cathy Birkenstein. They Say, I Say: The Moves that Matter in Academic Writing. New York: W.W. Norton & Company, Inc, 2007. (Academic templates and their uses/etc)
Hariman, Robert. No Caption Needed: Iconic Photographs, Public Culture, and Liberal Democracy. Chicago: The University of Chicago Press, 2007 (images as iconic and able to comment on and influence society)
(Can’t believe no one has said this one yet, it’s not memes specifically, but the author nails many aspects of how online communities would influence humanity. Written in the 60s) McLuhan, Marshall and Bruce Powers. The Global Village: Transformations in World Life and Media in the 21st Century. New York: Oxford University Press, 1986. (reprint)