Forums / Discussion / Meme Research

Legitimate question I think.
r/photoshopbattles hosts many people presenting various images they found on the web and they invite others to compete in a photoshop game. Not every thread goes viral though. But, sometimes, whether about a crab looking fabulous or an angry bride trying to circular saw a chastity belt, it explodes in participations, parodies, tons of upvotes and views on both reddit and imgur, and other websites talking about it.

However, though there are virality, spread and parodies, do they qualify as memes, as flash-in-the-pan as they are?

/r/photoshopbattles might count as a subculture. Individual threads don't qualify, but the community itself probably deserves an entry.