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Ballpit Challenge is a video fad in which participants climb up and fall into inflatable ball cages found in supermarkets. Footage of the challenge is typically uploaded to Vine and Instagram with the hashtag #ballpit.
On March 31st, 2013, YouTuber BakkGround Records uploaded a video of a teenage girl climbing to the top of a ballpit at Walmart and intentionally dropping herself into the balls below (shown below). In the first two years, the video gained over 330,000 views and 700 comments.
On the same day, Redditor LBJ19 submitted the video to the /r/cringe subreddit, where it received a total of 2,300 votes (73% upvoted) prior to being archived. On August 4th, 2013, the “Ballpit Challenge” Tumblr blog was launched, which highlights notable videos of people performing the challenge. The first post contained an Instagram video by user catlynsadie17 crawling inside of a supermarket ballpit (shown below).
On August 6th, BuzzFeed highlighted several ballpit challenge videos posted on Vine under the tag “#ballpit.” On the following day, Business Insider reported on the Vine trend, noting that the “dare looks somewhat dangerous.” On August 8th, UpRoxx published an article about the video fad, referring to it as “infuriating.”
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