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#FeministsAreUgly is a satirical hashtag campaign started to poke fun at the backlash against recent hashtag campaigns such as #YesAllWoman and #WhyINeedFeminism which often attacked the physical appearance or feminity of the feminist Twitter users.
On July 22nd, 2014, Twitter user LilyBolourian tweeted a selfie of herself with the hashtag #FeministsAreUgly. She then tweeted out encouragement for other Twitter users to tweet their selfies with the hashtag.
On August 8th, 2014, Buzzfeed, published a post titled “Feminists Are Tweeting Stunning Selfies In Response To The #FeministsAreUgly Hashtag” which featured a collection of selfies tweeted out with the hashtag. Within a month the hashtag was tweeted out over 91,000 times.
Also on August 8th, Flavorwire published an article titled “#FeministsAreUgly Doesn’t Deserve Your Gorgeous Selfies” which argues that the hashtag features mostly women trying unironically to prove feminists can be pretty and thus excludes unattractive feminists, explaining:
“That “all shapes and sizes” constituency includes “pretty” feminists, yes. It also includes feminists who aren’t conventionally attractive, because part of feminism’s goal is to reject the equation of a woman’s appearance with her self-worth. And therein lies the problem with attempting to reappropriate a certain hashtag instead of letting it die.”
They later included an update which LilyBolourian clarified had started the hashtag:
““to create our own narrative and question what ‘ugly’ means.”
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