Flea Market Montgomery

About

The Flea Market Montgomery commercial is a remarkable example of an overnight internet sensation. Sammy Stephens, a local businessman and former disk jockey from Montgomery, Alabama, created a rap-inspired 0:30 commercial for his flea market, Flea Market Montgomery. The commercial featured a simple two-step dance and catchy words to describe the market, with phrases including “just like a mini mall”, “HEY! HEY!” and “OH YEAH!”.

The success of the Flea Market Montgomery commercial has spawned multiple iterations and remixes, including an American Idol mashup, dance instructions, prank phone calls, and exclusive tours.

Stephens has appeared on the Ellen DeGeneres Show and other news outlets (1), also having created commercials for other local businesses (1 2) and promotional segments for the Atlanta Braves and VH1.

Flea Market Montgomery fans can purchase the Flea Market Montgomery CD from their web site. HEY HEY!

Mainstream Reference

Family Guy spinoff The Cleveland Show made reference to this meme on Season 1, Episode 4, Birthy of a Salesman first aired October 18th, 2009.

Reno 911 reference with Craig Robinson.