#IAmMajor

#IAmMajor

Part of a series on Ghost in the Shell. [View Related Entries]

Updated Mar 26, 2017 at 09:25PM EDT by 3kole5.

Added Mar 14, 2017 at 10:35AM EDT by Don.

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About

#IAmMajor is a social media campaign for the 2017 science fiction film Ghost in the Shell, in which participants create image macros describing themselves in various ways. Following the launch of the campaign in early March 2017, Twitter users began using the meme generator to create images accusing the film of "whitewashing".

Origin

In January 2015, many accused the producers of the upcoming 2017 live-action film adaptation of the Japanese manga Ghost in the Shell of whitewashing due to the casting of Scarlett Johannson as the lead role. On March 10th, 2017, the website IAmMajor.me[2] was launched for internet users to create Ghost in the Shell-themed image macros based on the prompt "What makes you unique?," encouraging users to share the images along with the hashtag "#IAmMajor"[6] (shown below).


IN THE IN THEATERS MARCH 31 WHAT MAKES YOU UNIQUE IAM MAJ OR GHOSTAES HELL GIVE ME SUGGESTIONS

Spread

On March 11th, 2017, Twitter user @ValerieComplex[3] posted several image macros mocking the film for casting Scarlett Johannson instead of an Asian actress (shown below). Within 72 hours, the tweet gained over 5,100 likes and 4,000 retweets.


Follow @ValerieComplex The Ghost in the Shell Website iammajor.me has a meme maker of sorts where anyone could "become Major" so I had some fun.... I AM NOT I AM THE WOMAN JAPANESE THAT SHOULD'VE BEEN CAST I AM MAJOR GHOS'소.SHELI I AM IN LOVE WITH WHITE FEMINISM A M AM MAJOR GHOSTSHELL GHOST E LL RETWEETS LIKES 4,027 5,132 612 1:17 PM 11 Mar 2017 from Manhattan, NY

In the coming days, many other Twitter users posted similar whitewashing-themed #IAmMajor image macros (shown below). On March 13th, BuzzFeed[1] published an article about the #IAmMajor parodies. In the coming days, other news sites reported on the hijacked social media campaign, including The Huffington Post,[4] Entertainment Weekly,[5] Mashable[7] and Heat Street.[8]


I AM SUPPOSE TO BE GOKU LOL!! GHOST SHELL IN I AM THE FACE OF ASIANS IN HOLLYWOOD I AM AUDITIONING FOR MULAN A MAJOR G H OSTAR S IAM ASIAN, WHAT MYSTICAL LAND CAN I VISIT TO E A HERO? A M GHOST/ SHELL IAM THE ONLY REASON TO WATG IRON FIST AM MAJOR GHOS TNS HE LL I AM PROBABLY GOING TO GO OFFLINE FOR A BIT THE

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