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Interior Semiotics is a video depicting a female art school student engaging in a bizarre performance in which she opens a can of expired Spaghetti-Os, rubbing them on her shirt, and proceeding to finger herself and urinate in a can. Due to the prominent display of hipsters watching the performance, the video quickly became an example of the ridiculousness of hipster culture.
The original performance took place on March 27th, 2010 at a art house named Forever(21). The event was organized by members of the Art Institute of Chicago’s Multicultural Student Association. Featuring works by several artists, the main fixture of the night was a performance by Natacha Stolz entitled “Interior Semiotics.” this performance art piece was largely nihilistic in nature. A video of the performance was uploaded to YouTube on May 8th, 2010.
The video starts out with Stolz using a manual can opener to open a can of expired Spaghetti-Os. It takes her two minutes to do so because she has trouble using the can opener. Once it is open, she pours the black Spaghetti-Os into a pot and adds water, followed by recitation of a nihilistic poem:
“Everything is shit. We apply meaning, value, and worth to the shit surrounding us. We live by this meaning and by our words. We live by worth and apply value, but everything is shit.”
She repeats her words backwards in monosyllabic form while rubbing the black Spaghetti-Os onto her shirt. Stolz then cuts open her denim leggings, putting her dirty fingers into her vagina, expelling vaginal discharge.
As the camera turns away, Stolz urinates into the empty can of Spaghetti-Os sitting on a platform Finally, she takes off her shirt with her bloody and dirty hands, wipes up the mess, and exits the room.
During the week of August 1st, 2010, the video was shared on 4chan. The performance elicited extreme responses, from threats of violence against hipsters in general to threats against Stolz herself. However, accumulated over 200,000 views in 48 hours that week. By the second week of August 2010, the view count had reached nearly 350,000 views.
As the video spread, Stolz’s personal information was revealed, including her Facebook account, phone number, home address, college, and website. Several 4chan users added her on Facebook and leaked dozens of her personal photos. Soon after, the video description was updated and Stolz’s name was changed to Gabbi Colette, leading to a fake Facebook profile Stolz created.
Due to the controversial content of the video, several users have uploaded reaction videos:
Search for both “Interior Semiotics” and both names Stolz went by peaked in August 2010 but have been declining since.