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On March 10th, 2011, the blog “Sad Etsy Boyfriends” was launched on Tumblr with several photographs of men wearing hand-knit beanie caps taken from Etsy product pages (shown below).
Throughout March, the Tumblr blog was featured on the Internet news site Urlesque, the women’s interest blog Jezebel and the pop culture blog The Frisky, as well as on Reddit’s /r/TwoXChromosomes, where it gained over 220 up votes and 25 comments prior to being archived. In October 2013, more than two years after the initial coverage, Sad Etsy Boyfriends saw a major resurgence when the viral content site BuzzFeed highlighted several photos of “Sad Etsy Dogs” (shown below). Throughout that week in October, the blog was mentioned on the fashion blog Racked as the “Tumblr of the Day," followed by the Internet news sites Laughing Squid, The Daily Dot, and the news aggregation site Digg.
The Daily Dot – Sad Etsy Boyfriends is the dark side of homemade crafts
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