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During a segment of The Morning Show with Mike and Juliet aired in August 2008 on the FOX network, a still image of a cat sitting before a large plate of spaghetti was abruptly shown on screen, before the video cut back to a woman discussing binge drinking and drunk driving. Puzzled by irrelevant nature of the footage and lack of explanation from the hosts, this on-air incident was soon featured on E!’s The Soup and subsequently spread throughout the web.
The popular morning talk show is aired live with a five second delay in the event something goes wrong; in such un-airable circumstances, someone sitting in the control room hits the button and the video would cut to a shot of Times Square, or the audience. On this particular day, the staffers thought it would be funny to use the Spaghetti Cat footage, which had been filmed on camera for their Pet Talent Show segment.