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Suneo’s Bragging Theme, usually called “The song played when Suneo is bragging” (Japanese: スネ夫が自慢話をするときに流れている曲, Suneo ga jiman banashi wo surutoki ni nagareteiru kyoku) in Japan, is the nickname given to a background audio track with no name in Doraemon which is one of the most popular Japanese TV anime series running over decades.
It is also a tag associated with the musical remixes of this song in the Japanese video sharing service Nico Nico Douga (NND).
The audiotrack with no name was written by Japanese compopser Shunsuke Kikuchi. It had been often played in scenes of ordinary situations in Doraemon TV anime series from 1970s to mid 2000s. And, those situations included braggings by Suneo Honekawa (骨川スネ夫), one of the main characters in this series who is always proud of richness of his family. This song was also included as a part of a medley track in a compilation CD album for his audio works in the anime series which was released in 2001. However, this song itself had never stood out in people’s memory because it wasn’t particularly impressive for all watchers.
According to niconico Pedia, this song was first uploaded to NND on August 28th, 2008. Then, during it reprinting again and again between NND and YouTube, its video title became to change into “The song played when Suneo is bragging”. And, this song came to light when this video was reprinted again with this title from YouTube to NND on August 29th, 2009.
The reason why this video triggered the fad on NND was its supreme naming sense which powerfully evoked everyone’s memories about Doraemon. Anybody who had watched the TV anime series couldn’t help but reminding of Suneo’s annoying bragging which was appeared on many episodes by hearing this almost forgotten song with this title. This video soon rocked up NND’s hourly/daily chart.
Then as usual, some of NND users good at composing began setting this song to a subject for musical remixes and competing its quality. Its popularity was shown by the fact that the amount of those remixes had reached over 300 within its first week. The naming style of all music remixes in this series was unified like “The song played when Suneo is X-ing”, which was a homage to the original video title. In addition, Dowango, the parent company of NND, also released the ringtone version of this song with the title “The background music when Suneo is bragging” on September 10th of that year.
However, the fad of “Suneo’s bragging Theme” was soon overwritten by another big musical remix movement "Family Mart Jingle Remixes" began in September 4th, 2009. Although over 450 remixes had been posted to NND in its first year, it may be no exaggeration to say that the fad itself was ended in only 7 days.
For more videos, check out the videos section in this entry.
The song played when Suneo is spreading bullet curtain
(Touhou Project style mix)
The song played when Suneo is dancing hard
(Happy Hardcore mix)
The song played when Suneo is headbanging heavily
(Heavy Metal mix)
The song played when Suneo is careering
(Dutch Trance mix)
The song played when Suneo is playing NES
The song played when Suneo is dancing on the Stadium
(Trance mix by Hiroyuki ODA)
Editor’s Note: Registration is needed to browse the original videos listed in this section.