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“Swiggity Swag” is catchphrase expression originally quoted in the cartoon television series Ed, Edd n Eddy, which is often used to create rhyming captions in image macros.
The phrase originates from Season 1 Episode 2b from the animated television series Ed, Edd n Eddy, originally aired on January 11th, 1999, Ed says the phrase “swiggity swag, what’s in the bag?” while trying to sound “cool” (shown below). However, the phrase didn’t enter widespread usage until sometime in late 2012, shortly after the slang term
swag began to rise in popularity.
On October 24th, 2012, YouTuber Aussie Jordan uploaded a video titled “Swiggity Swag” featuring a 3D animated character walking with a song titled “N*gg* N*gg*” playing in the background (shown below). In the first 13 months, the video gained more than 560,000 views and 3,000 comments.
On May 29th, 2013, Tumblr user donechesters posted an image macro featuring pop star Katy Perry captioned with a swiggity swag parody of the lyric “do you ever feel like a plastic bag” from her 2010 single “Firework” (shown below, left). On the same day, Tumblr user theinfernaldevices posted a swiggity swag image macro of the villain Darth Vader from the Star Wars science fiction franchise (shown below, right). In the following five months, the posts received upwards of 96,000 and 66,000 notes respectively.
On June 8th, the Internet humor blog Smosh published a compilation of notable swiggity swag image macros. On June 21st, Urban Dictionary user kimjongamazing submitted an entry for “swiggity swag,” defining it as a term used to mock the slang term “swag”.