Thumbs and Ammo is a single topic blog featuring photoshopped movie stills in which firearms have been replaced with a thumbs-up hand gesture.
On March 7th, 2013, Thumbs and Ammo was launched on the blogging platform Blogspot, with its first post featuring Brad Pitt from the 1995 thriller film Seven edited to have his gun replaced with a hand making a thumbs-up signal (shown below). According to the tech news blog Mashable, the blog started as a Photoshop competition between the site’s co-creators and was not intended to convey an anti-gun message.
On the same day, the @ThumbsandAmmo Twitter feed was created, which linked to individual posts on the Thumbs and Ammo blog. Within two weeks, the profile received over 1,100 followers. On March 13th, the German pop culture blog Nerdcore published a post about the site, which featured an image gallery highlighting several notable examples. That week, various Internet news blogs reblogged highlights from Thumbs and Ammo, including Laughing Squid, BuzzFeed, UpRoxx, Hyper Vocal and Gawker. On March 19th, the blog was reported on by several other news sites, including The Huffington Post, E Online and the AV Club, many of which framed the blog as part of the national debate on gun control. In the following days, notable examples from the series were featured on Mashable, Funny or Die and ABC News.
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