Weezer Raditude Dog (2009)

added Oct 30, 2009 at 01:24AM UTC

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Viral Marketing at work.

Weezer’s album Raditude is one of many examples of the band’s affinity for viral marketing. (see also: Weezer Snuggie, Pork and Beans)

About the meme

Weezer’s new album, Raditude, released November 11 2009, features an image depicting a dog seemingly hovering in the air on the cover. The image was found by Weezer’s front man Rivers Coumo in a National Geographic magizine when the photo was chosen as one of the months “Your Shots”. Rivers contacted both National Geographic and the Owner of the image, Jason Neely, to get permission to feature the image in the album artwork. Neely considered it an honor to have his dog, Sidney, on the cover of the new album.

The album cover:

One month prior to the album’s release, online music magazine Spinner.com decided to force a meme.


Sidney’s such a big Weezer fan, in fact, that we thought he deserves his own meme. Send Sidney on a trip around the world (and beyond) by making your own album cover (or zany landscape) featuring the pup, thus spreading the word of Weez, and we’ll post them all on Spinner. Just link them in the comments, email them to us or tweet us.

The meme was further forced when Weezer added an incentive. The winner of the contest would win a free print of their cover, signed by the band.

Update: the meme was made to appear to have taken root.

In the following archived thread, the posts are timestamped within such a close range that it appears to be one user dumping Weezer pics into the thread.

Showing 1-23 of 23 photos

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24 Comments

Frketson
Oct 30, 2009 at 01:50AM UTC , Frketson wrote:

haha thats pretty cool, i like the dark side of the moon cover.

Jostin Asuncion
Oct 30, 2009 at 02:03AM UTC , Jostin Asuncion wrote:

I love this meme! Faving nao.

Jostin Asuncion
Oct 30, 2009 at 02:03AM UTC , Jostin Asuncion wrote:

PS, I just learned of it right now. Instant love.

Jostin Asuncion
Oct 30, 2009 at 02:17AM UTC , Jostin Asuncion wrote:

Found a template.

Captain Blubber
Oct 30, 2009 at 09:54AM UTC , Captain Blubber wrote:

I don’t think this is a meme as much as it was a contest.

But prove me wrong.

Rihk
Oct 30, 2009 at 02:47PM UTC , Rihk wrote:

For the most part, advertising content like this strikes the memeness right out, but this one actually reminds me a bit of the “make your own album cover” meme.

mewishappyplz
Oct 30, 2009 at 07:50PM UTC , mewishappyplz wrote:

Weezer has a meme?! Awesome!

Jostin Asuncion
Nov 01, 2009 at 10:14PM UTC , Jostin Asuncion wrote:

@ Blubber

What about Something Awful’s Photoshop Phridays? Aren’t those contests?

Captain Blubber
Nov 01, 2009 at 10:30PM UTC , Captain Blubber wrote:

@Jostin

Yes, and they certainly aren’t memes.

Chris Menning
Nov 02, 2009 at 09:16PM UTC , Chris Menning wrote:

@blubber,

SomethingAwful’s Photoshop Phridays have spawned content that continued to be shopped in other forums for years later.

The contest themselves are not memes, but they often spawn them.

Captain Blubber
Nov 02, 2009 at 09:25PM UTC , Captain Blubber wrote:

Yes,

maybe I’m missing something but if there was a contest to make new images, people made pictures, and that’s it, then the object of the photoshopping isn’t a meme right?

Because people were told to make new images right?

I’m not sure how Photoshop Phriday made it into the discussion but it did.

Chris Menning
Nov 02, 2009 at 09:30PM UTC , Chris Menning wrote:

If people are still photoshopping the image in the wild after the contest is over, then it’s a meme.

So we’ll have to see if this has occurred or not.

Captain Blubber
Nov 02, 2009 at 09:32PM UTC , Captain Blubber wrote:

Exactly!

The entry didn’t have any proof such events occured.

Memedude7737
Nov 03, 2009 at 01:06AM UTC , Memedude7737 wrote:

This is cool.

I mean, it’s obvious why, just not obvious who gets the credit.

SSBMMasta
Nov 04, 2009 at 02:40AM UTC , SSBMMasta wrote:

I don’t know if the Google Insights for Search is all that accurate. People could be searching “weezer raditude” to know about the album. Not the dog on the cover.

Spade
Nov 04, 2009 at 04:20AM UTC , Spade wrote:

Weezer=Win
Weezer Dog=Win
Weezer Dog Meme=Fail
I haven’t seen this one enough.ಠ_ಠ

Rush Nerd
Nov 04, 2009 at 08:23AM UTC , Rush Nerd wrote:

Ha, I loved the video compilation Weezer did of these

Chris Menning
Nov 13, 2009 at 04:45AM UTC , Chris Menning wrote:

I’m thinking it was just a contest, but no big meme.

Jostin Asuncion
Nov 21, 2009 at 06:03AM UTC , Jostin Asuncion wrote:

Does this 4chan archived thread help in confirming this as something more than a contest? You can discuss it between yourselves, I’m giving no verdict for this as of yet.

Chris Menning
Nov 23, 2009 at 09:26PM UTC , Chris Menning wrote:

yup, that thread pretty much confirms that the meme caught on, regardless of the fact that it’s a blatantly obvious piece of viral marketing. Not exactly subtle.

I guess the average Anon doesn’t really care when they get played into making ads.

foamguy
Nov 24, 2009 at 10:57PM UTC , foamguy wrote:

its funny to know how so many things can be turned into a meme

yatta
Dec 10, 2009 at 05:36AM UTC , yatta wrote:

I’m pulling this out of ‘Confirmed’. As SSBMMasta says the Google Insights embed is wholly inaccurate as ‘Weezer Ratitude’ probably refers to the album. And a single thread on /b/ could have been astroturfed. Unless someone provides better evidence, this is going to the deadpool soon.

Pumpkinbot
Jan 31, 2010 at 07:39AM UTC , Pumpkinbot wrote:

I’d say it may become meme status worthy, but, until then, +1 researching (if possible :P )

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