Viral Marketing at work.

Weezer's album Raditude is one of many examples of the band's affinity for viral marketing. (see also: Weezer Snuggie, Pork and Beans)

About the meme

Weezer's new album, Raditude, released November 11 2009, features an image depicting a dog seemingly hovering in the air on the cover. The image was found by Weezer's front man Rivers Coumo in a National Geographic magizine when the photo was chosen as one of the months "Your Shots". Rivers contacted both National Geographic and the Owner of the image, Jason Neely, to get permission to feature the image in the album artwork. Neely considered it an honor to have his dog, Sidney, on the cover of the new album.

One month prior to the album's release, online music magazine Spinner.com decided to force a meme.

Sidney's such a big Weezer fan, in fact, that we thought he deserves his own meme. Send Sidney on a trip around the world (and beyond) by making your own album cover (or zany landscape) featuring the pup, thus spreading the word of Weez, and we'll post them all on Spinner. Just link them in the comments, email them to us or tweet us.

The meme was further forced when Weezer added an incentive. The winner of the contest would win a free print of their cover, signed by the band.

Update: the meme was made to appear to have taken root.

In the following archived thread, the posts are timestamped within such a close range that it appears to be one user dumping Weezer pics into the thread.

• Raditude thread on 4chan Archived November 5th, 2009.