There's been a lot of sentiment against rich people and what they do with their money, but that doesn't mean it wouldn't be very, very cool to be rich. That's the complication at the center of Schitt's Creek, the award-winning sitcom about rich people who lose it all and have to protect what they have left. It's a perfect mix of rooting for characters and rooting against them, and the divide makes a natural environment for memes. Check out some recent examples below: