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What Is The 'Extremely Loud' Indian Meme Song? How 'Mundian To Bach Ke' Became A Viral International Meme
Ever stumbled upon a meme featuring "extremely loud Indian music" that left you questioning your own volume settings? Chances are, you just heard the earworm hook of the early oughts Punjabi-British track "Mundian To Bach Ke," or "Beware Of The Boys."
The song has taken on a life of its own in recent years, but its online fame in meme circles holds no match for the grip it had on Europe and Asia at the turn of the century. Here's how Panjabi MC and Labh Janjua's track went from club banger to Indian Meme Song.
What Is The 'Extremely Loud Indian Meme Song,' and What Is Its Origin?
The track sometimes called the "extremely loud Indian meme song" by people trying to find it is actually named 'Mundian To Bach Ke.' A combined effort of Birmingham musician Panjabi MC and lyricist Labh Janjua, the song first flew under the radar tucked away in Panjabi MS's 1998 album Legalised.
The along became an underground sleeper bit, largely fueled by early internet downloads that eventually compelled the artist to release it as a single. In 2002, the track started climbing German and Italian charts, even inspiring a Jay-Z remix in 2003.
How Did 'Mundian To Bach Ke' Spread As A Meme?
Perhaps a key inflection point in the song's journey toward meme fame was a video of three British lads performing an impeccably accurate, yet incomprehensible version of the song. While the men are as of yet unidentified, one upload of the song has gathered over 9 million hits online.
The song was remixed, bass-boosted, and uploaded to YouTube again in 2019, alongside the title, "EXTREME LOUD INDIAN MUSIC!" The upload has gathered over 10 million views in three years.
What Are Some More Examples Of People Using The Song Online?
https://www.tiktok.com/embed/v2/7092464591166393606
https://www.tiktok.com/embed/v2/7101466929558195462
https://www.tiktok.com/embed/v2/6899269263115308294
https://www.tiktok.com/embed/v2/6824284215161441542
For the full history of the "Indian Meme Song," be sure to check out Know Your Meme's encyclopedia entry for more information.
