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![What Is The 'Masterful Gambit, Sir' Meme Related To Elon Musk? Masterful gambit sir elon musk](https://i.kym-cdn.com/editorials/icons/mobile/000/008/592/elon_musk_afp.jpg)
What Is The 'Masterful Gambit, Sir' Meme Related To Elon Musk?
It's no secret that Tesla and Twitter owner Elon Musk is extremely popular with the people who like him and very, very unpopular with the people who don't. This has set up a very fun meme dynamic where the Musk haters can skewer his legion of stans whenever Musk or one of his businesses inevitably screws up in sometimes hilarious and dangerous ways, and as of April 2024, no meme encapsulates how Musk haters view Musk lovers than "Masterful gambit, sir."
What Is "Masterful Gambit, Sir?"
The phrase "Masterful Gambit, Sir" originated in a tweet by @EsqTim, who in July of 2022, lampooned Musk defenders by imagining them dutifully praising the entrepreneur after he has an, uh, accident with his car.
![Censored Version TimmmyC @EsqTim Elon Musk: *slams d ck in car door* Musk Fans: Masterful gambit, sir 10:37 PM âš« Jul 12, 2022 .](https://i.kym-cdn.com/photos/images/newsfeed/002/801/345/7b2.png)
At this point, the sycophantic relationship between Musk fans online and the defender had long been established. The idea of a "Tesla Cult," aka fervent defenders of Elon's self-driving car company despite the reported flaws with the vehicles, had circulated for years.
Also by 2022, Musk also had a history of his innovations generating headlines for their perceived failures, and the rumors of his eventual purchase of Twitter had begun to circulate. Still, he maintained a fervent fandom online, and as he became more of a driver of discourse on the site, so did his fans.
Thus, the "Masterful gambit, sir" tweet earned a respectable amount of spread at the time it was posted, as in the eyes of many, it nailed the dynamic of Musk and his fandom at the time. It would only grow more apt over the following years.
How Has "Masterful Gambit, Sir" Spread?
As much of the world saw in real-time, Elon Musk didn't have the greatest 2023. This made the disconnect between Musk's numerous controversies and failures and his fans' ardent adoration all the more perplexing, which of course led to more opportunities for the "Masterful gambit, sir" meme to be employed.
For example, his erratic behavior towards Twitter and his apparent primary focus on his new app led Tesla stock to plummet. Hi removal of Twitter's old verification system led businesses to flee the app for the perceived brand risk, and in some cases, refuse to pay the exorbitant verification fee he wanted to charge.
![Masterful Gambit, Sir Derek @ricketyoldshack Masterful gambit, sir. Jon Schwarz @schwarzNov 21, 2022 Tesla stock is now down 49% since Elon Musk offered to buy Twitter in April, losing over half a trillion dollars in market valuation. Just in the three and a half weeks since Musk took over Twitter on October 28, Tesla stock is down 27%, losing $190 billion in value. Show this thread Market Summary> Tesla Inc 167.87 USD -232.06 (-58.03%) + year to date Closed: Nov 21, 4:31 PM EST Disclaimer After hours 167.97 +0.10 (0.060%) 5D 1M 1D 400 350 300 250 200 150- Open High Low Mar 2022 175.85 176.77 167.54 6M YTD 1Y 5Y 328.33 USD Thu, Apr 14 May 2022 Mkt cap P/E ratio Div yield Max Jul 2022 526.02B 51.72 Sep 2022 52-wk high 52-wk low + Follow Nov 2022 402.67 167.54 :](https://i.kym-cdn.com/photos/images/newsfeed/002/561/808/9f0.png)
![Parker Mollow Parker Molloy @ParkerMolloy So, the actual effect here will be... making small companies that actually can't afford $12k/yr in order to have a little gold checkmark pay up while like... Exxon won't have to pay. Masterful gambit, sir. Variety @Variety5h Twitter Will Exempt 10,000 Most-Followed Companies and Organizations From $1,000 Monthly Verified-Status Charge: Report variety.com/2023/digital/n... 10:20 AM. Mar 31, 2023](https://i.kym-cdn.com/photos/images/newsfeed/002/561/845/4b0.png)
To this day, any headline that mentions a failure or controversy surrounding Musk or his companies will likely be quote-tweeted at least once with the "Masterful gambit, sir" meme — and also by Musk stans defending him against any criticism.
For the full history of "Masterful gambit, sir," be sure to check out Know Your Meme's encyclopedia entry for more information.
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