AI-powered influencers entering into the online space are shaking up social media, with some even surpassing human influencers in terms of likes and engagement through their deceptively genuine content, which spans from AI-generated travel snapshots to fictional travel vlogs and news stories.

The inception of this trend can be traced back to influencer Lia 27, who embarked on its initial experiments on X back in 2021.

Despite sparking concerns regarding the displacement of human creators, the artificial intelligence's remarkable capacity to churn out ceaseless content has undoubtedly caught the eye of many online recently.

To learn more about this new AI trend, our latest video takes a look at the budding world of AI-crafted social media influencers as we dig a bit deeper into the phenomenon.