Nearly one month after creating the original thread, I have finally turned it all into a usable spreadsheet and sorted through the responses enough to have information to share.
Before doing so, I would like to make sure credit is given to those who deserve it:
- ShiJo helped with some of the most boring, repetitive stuff in the survey, as well as helped me figure out how to do it quicker.
- Muffinlicious helped with the boring, repetitive stuff as well. Seriously, these two combined did like half the filling up of the spreadsheet that couldn't be done simply and quickly. I can't thank them enough.
- Doeoeod provided a list of questions that the final version survey would be based on, and helped spread the survey to commentators before it was frontpaged.
And I'd like to give a big thank you to the administrators for frontpaging the survey. Removing duplicate and spam responses, there were 391 responses. If it weren't for this, the survey would've peaked at around 150 responses. Thank you so, so much. It saved me so much work and gave me a much better sample size.
Without further ado, here's what I wish to share with you all. Of course, feel free to examine the data yourself in the spreadsheet linked above to get more information. I also may be able to answer questions you might have which aren't answered in these posts.
Demographics
The whole reason we made this survey was to find out what the users of KYM really wanted for the site, and where they really weren't happy. As such, people who use comments and images more often than forums are more in line with the average user. The fact of the matter is, the forums are really small compared to the rest of the site. A rough calculation made a few weeks ago said that there are 15 comments to 1 forum post. So, I would want to focus on those users.
I have found that a good compromise between difficulty and returns in reaching this goal is comparing responses 1-150 and 151-391. Around 150, the survey was frontpaged. As such, the demographics dramatically shift towards a more "average" KYM user.
For this reason, I will be focusing on the views of the post-150 group, with notes on overall responses and pre-150 responses here and there.
General Information
Unsurprisingly, the post-frontpage results have a much higher concentration of respondents without an account. Only 63% of the post-frontpage respondents say they have an account. On the other hand, 95% of the pre-frontpage responses do.
What is surprising, however, is that the visiting frequency is exactly the same – 4.7 out of 5. Most respondents gave a 4 or a 5 when 5 was once a day or more. This suggests that these results are going to primarily target frequent KYM users, both those with an account, and those without.
Site Satisfaction
Overall, respondents didn't really dislike the site. That's the good news. The bad news is, overall, respondents weren't particularly enthusiastic either. The lowest score for any of the sections of the site questioned about was 2.9 out of 5, and that's with a subgroup that only 50 respondents large. (That section was the video gallery, by the way.) The highest score was 4.0 out of 5, for the image galleries among the post-150 group.
Interesting, despite there seemingly being more complaints about moderators and admins from the comments and image sections, the pre-150 group is overall more negative about them both than the post-150 group. Both of them are somewhat middling, decently above 3.0 scores for both groups. The highest one is the administrators, hitting 3.6 among the post-150 group.
Most of the other satisfaction ratings are similar – middling, not bad, but not super awesome. They also follow the trends you would expect – the post-150 group likes the comments, images, and frontpage more, while the pre-150 group likes the forums more.
The one particularly interesting thing I see is that the post-frontpage group has less qualms with the site interface – a comfortable 3.7 as compared to pre-150's 3.3.
Common Issues
There were four issues asked about, along with an open "Other" section for users to input whatever they believed was an issue but wasn't mentioned. Unsurprisingly, the four issues brought up – separation of forum and comments, tone of the comments section, image gallery tagging system, and clarity of the rules – were selected often. Concerningly often, actually.
For the "Other" section, a few things were brought up regularly. The most common one, suggested by about 3% of the respondents, is that the moderators have issues – whether it's from locking galleries unfairly, being overly strict, or under-enforcing rules, issues with the moderators was the most commonly brought up thing in the "Other" section.
The next most often thing appears to be about ads. We've known ads were an issue for quite some time, so there was actually an entire part of the survey dedicated to that. I'll go into those numbers in a second.
After that comes issues with the administrators, followed by dislike of two new additions to the site – trending images below comments, and the "Trending Gallery" pop-up.
Ads
This one is getting its own sub-section.
The long story short: People don't like KYM's ads. Surprise, surprise. However, a more interesting finding is that the pre-150 group (which, remember, is much more focused on the forums) dislikes it even more than the post-150 group (and, due to mathematics, respondents overall). They still dislike it though.
I believe it should be very concerning that nearly 75% of post-150 respondents (the more representative group) use adblock, and that over half think the ads are bad.
Suggestions
For simplicities sake, I will keep this part short. There were numerous suggestions submitted, and going into detail would take forever. I will point out the highlights, however. Feel free to check the link near the top of the thread to check out the suggestions for yourself.
Many people want things like editable comments – that's possibly the top suggestion.
There are many complaints of political bias, as well as complaints of politicism (that's a word, trust me) in general. One respondent did a great summary of the general idea behind this complaint:
Otherwise, there's been a noticeable trend of KYM's front-page slowly moving away from examining the more distinct Internet (sub)culture(s), towards reporting on America-centric pop-culture that is loosely related to the Internet (e.g.: a real-world event which, while newsworthy, just happened to be discussed on Twitter/Facebook), which I feel isn't a good trend to continue. There's also a lot of hashtag/controversy fatigue among the userbase, which the aforementioned trend probably contributes a lot to. "Sponsored Content" and slipping ads into the image galleries also have to be some of the most slimy and embarrassing additions to the site I've ever encountered. No user, registered or otherwise, should EVER have to worry about advertisements disguised as true content.
I've been a user for a long time, and I feel that KYM has lost its way in recent years. I think what would help is to make a distinction between culture that arises from within the Internet and spreads out from there, vs culture that has wholly external origins and is fed into the Internet. I think the most memorable memes and well-received entries, the ones that people most like to see on KYM, are the ones that give a feeling of "this came from the Internet"; pieces of culture with distinctly Internet origins. The internet as a mere tool or extension of pre-existing cultures is nowhere near as interesting or captivating as the Internet that is the source and home of brand new culture the world has yet to see, that is born of the whole world, yet takes on an identity of its own. That's what originally drew me to KYM, to learn about and celebrate a new appreciation of this culture that seemingly appeared out of the ether. And I've stuck with KYM in hopes of seeing that sense of appreciation returned and maintained.
Past these, the only other thing I noticed come up many times is adding more kinds of spoilers – for example, instead of just spoiler and nsfw, they'd like one for long images and leaks as well.