ABOUT

The meme comes from The Truman Show, specifically scenes where Director issues instructions to a hidden production crew, manipulating Truman’s environment. The intense close-up of him speaking into a headset naturally lends itself to jokes about orchestrating events behind the scenes.

The meme is often used to highlight global events that seemed too perfectly timed or too chaotic to be real.

People imagine Director calling the shots during moments like:

“Now start a global pandemic” while referring to the sudden emergence of COVID-19.

“Now let a stock from a mall video game store take down hedge funds” -- the GameStop short squeeze.

“Now get a massive cargo ship stuck sideways” while pointing to the Ever Given blocking the Suez Canal.

These kinds of moments already feel unreal. So the meme reimagines them as if they happened because in reality they were all organized by one person that manipulates our world.