Film Posters With Black Actors
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Overview
Film Posters With Black Actors refers to a viral marketing campaign by activist groups Legally Black and Advocacy Academy which shows black actors superimposed on popular film posters, making the point that if one finds the poster surprising, its because there is not enough black representation in film. The campaign spread through the United Kingdom in March of 2018 via posters on bus stops.
Background
The posters were created by Shiden Tekle, Liv Francis-Cornibert, Kofi Asante and Bel Matos da Costa, four friends who formed the activist group Legally Black.[1] They were formed with the coaching of Advocacy Academy, a fellowship which coaches young activists on how to approach social problems in the 21st century.[2] The posters were discovered by Special Patrol Group, a group which has run subversive viral marketing campaigns before. On March 1st, 2018, the posters began appearing on bus stops in Brixton, South London, England.
Developments
The posters gained significant attention on social media, as Twitter users began posting pictures of the film posters. They included posters for media pieces like Harry Potter, Skins, Doctor Who, and Titanic. (examples shown below)
The popularity of the posters led to significant media coverage. Media outlets including The Guardian,[1] Twitter Moments,[3] Deadline,[4] and others.
Search Interest
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External References
[1] The Guardian – Young Brixton activists recreate film posters with black leads
[2] Advocacy Academy – About Us
[3] Twitter Moments – Film posters recreated with black actors appeared in London
[4] Deadline – Activists Recreate Famous Film & TV Posters By Replacing White Actors With Black Leads
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