Overview

#ImBlackMovement is a protest hosted on TikTok against censoring of Black creators through the algorithm on the platform. Although the #ImBlackMovement started as a trend to raise awareness, an official protest was conducted on May 19th, 2020 where black TikTokers and allies changed their profile picture to the Black Lives Matter logo and shared extra support for black creators.

Background

On May 2nd, 2020, TikToker datboybrock introduced the hashtag #imblackmovement in a video using the song "I'm Black Y'all" by DJ Smallz (shown below). The video gained over 19,000 likes in 17 days.

Developments

On May 9th, 2020, TikToker AlluringSkull announced the date of the #ImBlackMovement protest in a video using the DJ Smallz sound clip (shown below, left). The video garnered over 80,400 likes in 10 days. On May 18th, TikToker theemuse posted a video with instructions on how to participate in the protest (shown below, center). The video accumulated over 202,800 likes in a day. On May 19th, TikToker lethallex also posted a video describing the protest and received over 400 likes in a day (shown below, right). Stay Hipp^[1] published an article on the protest.

Various Examples

Search Interest

External References