Overview

Popeyes x Tequila Don Julio Collab refers to the collaboration between the American multinational chain of fried chicken restaurants Popeyes and Tequila Don Julio, launched on January 31st, 2025. This limited-edition menu features unique dishes, including tequila-marinated chicken on a concha roll and tequila-infused wings, available in select cities and at the New Orleans flagship restaurant. The limited menu gained viral attention on X and TikTok, especially among African Americans, who shared memes and jokes about the unexpected collab.

Background

On January 31st, 2025, Popeyes and Don Julio launched a limited-edition Game Day menu featuring tequila-inspired dishes. The collaboration was announced on January 23rd, 2025, via X^[1], amassing over 3.4 million views and 2,500 likes in two weeks.

The exclusive menu^[2] includes tequila-marinated chicken on a concha roll and tequila-infused wings, available through February 9th at selected locations.

Online Reactions

The collaboration sparked various reactions on social media. On February 4th, 2025, X^[3] user shared a video of two women dancing inside a Popeyes while holding a Popeyes x Tequila Don Julio collab, which received more than 13 million views and 101,000 likes in a day.

On January 31st, 2025, YouTuber^[4] Peaks100 posted a video titled "Popeyes and Don Julio got the HOOD going CRAZY," explaining why people reacted with surprise to the collab (seen below), amassing roughly 225,000 views and 12,000 likes in a week.

On January 24th, 2025, TikTok^[5] user @tbvnks posted a humorous video about the collab (seen below), receiving over 4 million plays and 873,000 likes in two weeks.

Search Interest

External References