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Falling Stars Challenge, also known as the Flaunt Your Wealth Challenge, is a social game in which people post pictures of themselves lying face down as though they have just fallen over. Furthermore, the picture is posed such that it appears the contents of their bags or pockets have spilled out as well, showing their expensive belongings. The challenge started in Russia ostensibly as a way for the wealthy to show off their possessions.
While it's unclear which post first started the challenge, one of the earliest popular posts was posted August 8th, 2018 by Instagram user ramos_catherine posted a version where she appeared to have fallen out of a private jet. The post gained over 4,000 likes.
Over the following several months, more posts with the hashtag #FallingStars began appearing from wealthy Russian Instagram users. For example, on August 17th, 2018, user Kosatka posted an image of herself fallen with golf equipment, gaining over 270 likes (shown below, left). The same day, user Vince_angell posted a picture of himself face-down on a yacht, gaining 65 likes (shown below, right).
As the trend spread in Russia, Rojak Daily observed that the trend had also spread to Malaysia, where people were doing the challenge with much more humble settings. For example, user Nazrulasmi posted a version with himself having fallen off a forklift, gaining 42 likes (shown below, left). Another popular variation of the trend showed people posting pictures of their babies crawling amidst their toys. For example, user maximkpin posted such an image, gaining over 2,700 likes (shown below, right). The challenge was covered by The Daily Dot.
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