This meme comes from popular American Culture as reflected on by Richard Hamilton in his seminal Poster Piece entitled 'What makes today's home so appealing, so different?"
Wiki discourse in this piece is found here https://en.wikipedia.org/wiki/Pop_art
of course if you study ART, modern art or Pop art you will be familiar with this piece and the American pop culture that it references.
HOME 2.0 is an updated version based on the new president Obama and his occupation of the White House. The white house is where the head of America resides, naturally there are numerous political issues that surround the first "African American" president for those who know the history of Africa, Europe and America. These include reflections on race and sex – which have always been political issues in a world based in a dense material reality. The commission artist A13MW has reflected on the piece by Richard Hamilton and updated it for 2010. Enjoy and please leave some feedback!