About

Labubu Demonic Conspiracy Theories and the Labubu Pazuzu Connection refer to conspiracy theories claiming that Labubu dolls are inspired by "demonic mythology" and are designed after a demonic mythological creature. The designer of Labubu toys, Kasing Lung, has stated that Labubu dolls are based on Nordic folklore, specifically stories about elves. Conspiracies about Labubus' supposed demonic ties started spreading online in late 2024 as the dolls became increasingly popularized on social media. In June 2025, theories that Labubu was designed after the Mesopotamian demon Pazuzu spread online.

Origin

Theories about Labubu dolls having demonic ties and origins started growing online in late 2024. One of the earliest examples is a video by Christian TikToker^[1] @cjtecsondavid posted on October 30th, 2024, garnering over 8.8 million views in eight months.

Spread

On November 1st, 2024, exorcist Fr. Carlos Martins appeared on the Adrian Milag TV YouTube^[2] podcast, garnering over 18,200 views in seven months. At the 46-minute timestamp, Martins discusses Labubu dolls after the podcast host tells him about their Nordic mythological ties. He says that "if it's foundation" is demons, you should avoid it. He continues, "Why would you want to give your child the doll of a demon?" He then goes on to say that Labubus "celebrate demons" and tells parents, "Just don't go there."

The clip was reposted to the Adrian Milag Facebook^[3] page, where it gained over 1.4 million views and 6,400 reactions in the same span of time.

On November 2nd, Redditor u/yeahmenready made a post to the /r/Christian^[4] subreddit titled, "Why is Labubu being associated with demons, and on what basis can we make this claim?" garnering around 15 upvotes in seven months.

On May 6th, 2025, TikToker^[5] @tailahofficial posted a video claiming Labubus are demonic, linking their Nordic mythological roots to pagan beliefs and suggesting that owning a Labubu could "bring spirits into your home." She says that the way they look is "not giving glory to God." She encourages people not to buy into the trend, saying it's not worth getting sleep paralysis over. She then says she does believe they're demonic and would never let one into her home. The video gained over 480,000 views in a month.

On May 26th, TikToker^[6] @alejandroordonezgon05 posted a video of her younger sister at church with her Labubu doll, writing, "Since people are saying that Labubus are demôníc, my lil sis took hers to church to get blessed," garnering over 1.5 million views in a month.

On June 12th, 2025, TikToker^[7] @cboss_hotline247 posted a video in which she claims that Labubu is the supposedly cursed doll Annabelle's child, so if you own a Labubu doll, Annabelle will visit you to take back her child. The video garnered over 700,000 views in two weeks and was reposted as a screenshot by X^[8] user @natalienunnstan on June 14th, writing, "is this real?" garnering over 8,000 likes in 10 days.

On June 23rd, now-deleted TikToker^[9] @nocorious posted a video of herself underneath an image of a Labubu doll and an AI-generated depiction of the Mesopotamian demon Pazuzu,^[10] captioned, "They got y'all good!" It is unclear how many views the video received before it was deleted.

A screenshot of the video was reposted by X^[11] user @tartetartine that day, captioned, "religious psychosis is a very real thing," garnering over 331,000 likes and 22,000 reposts in a day. Some commenters pointed out that the AI image of Pazuzu in the video does not resemble traditional artwork of Pazuzu.

Also on June 23rd, TikToker^[12] @dlyclpz posted an edit making the same comparison between Pazuzu and Labubu over a clip from The Simpsons, claiming that the show predicted the Pazuzu craze, garnering over 350,000 views in a day.

On June 24th, 2025, Instagram^[13] user still_on_a_downward_spiral reposted the screenshot of nocorious' video, garnering over 34,000 likes in under a day.

Various Examples

Search Interest

External References