Mascara Wand Trend (TikTok)
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About
The Mascara Trend or the Mascara Wand TikTok Trend refers to a TikTok trend in which women write captions about their vibrators or sex toys using the word "mascara" as slang instead of "vibrator." The trend began in mid-January 2023 and spread across the platform over the course of the month, often set to the song "Constellations" by Duster.
Origin
On January 12th, 2023, TikToker[1] @trynnafind.kendall posted a selfie video with a caption describing how she lost her favorite mascara and can't find one as good as it, ending the caption "(this isn't about mascara)" and actually referring to a vibrator, garnering over 1.7 million views in 11 days (shown below). This is the earliest known video in the trend.
@trynnafind.kendall 🫤 #fypシ #viral #myfault #iwantitback #him #mascara ♬ constellations by duster –
Spread
The trend then spread over the following days as other TikTokers began discussing their sex toys using the word "mascara." For example, on January 13th, 2023, TikToker[2] @jensw0r1ld posted a video following the trend, garnering over 3.1 million views in 10 days (shown below, left). on January 17th, TikToker[3] @professionalmeateater posted a video following the trend, garnering over 4.7 million views in six days (shown below, right). The majority of the videos are set to the original sound "constellations by duster."[4]
@jensw0r1ld #fyp ♬ constellations by duster –
@professionalmeateater lol! #mascaratrend #fypシ #xyzbca #foryou ♬ constellations by duster –
Various Examples
@emmthevirgo #mascaratrend #mascara #Inverted ♬ constellations by duster –
@mimis.lol wanted to hop on this trend ❤️🩹 #fyp #fypシ #viral #love #life #relatable #mascara ♬ constellations by duster –
@ashleymaariie
@bri.bri0422
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